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Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Despite this mentality, albeit dwindling, deep links can actually be really good for a website. Here’s a list of five benefits provided to a website by deep inbound links Read More

A couple of weeks ago I admitted in a post that I don't see the value of location-based social media. There were some great comments posted on this blog and in LinkedIn discussion posts. Some had examples of effective location-based marketing campaigns (like Starbucks discounts given to Foursquare "mayors"). Many others recognized that while there may not be apparent marketing benefits yet, location-based media is fun and therefore relevant.

It looks like Yahoo! agrees that location-based media has great potential.. Read More

A lot of productivity advice seems to concentrate on making ever more elaborate lists. The thing is, writing a list isn’t some magic bullet. A list won’t necessarily help you get things done – and even if it does, it may still not be working Read More

Have you noticed how expensive viral marketing seems to be getting these days? About 6% of marketers’ digital budget is invested into viral campaigns. To be honest, I feel that this sum is ridiculous; given that it’s not a sure-fire way that the campaigns will takeoff successfully. Read More

Whilst communication is key for success as it always has been, it is not the only area that you need to consider when marketing your brand. To market your brand effectively there are a number of elements. If you get them wrong then no amount of excellent communication will result in success.
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Very inspiring examples for small biz owners to study. Cool.

The official agenda at National Small Business Week is now over. And the winners are ... Waymon Armstrong, of Engineering & Computer Simulations Inc. Read More

Google and the Small Business Administration have put together some resources discussing how small businesses can use the internet to grow their companies. Read some highlights from these videos of small businesses that are marketing themselves online Read More

Freemium is a business model that works by offering basic services or products for free, while charging a premium for more advanced special features Read More

When most people think about entrepreneurship or starting their own business, the first thing that comes to mind is the risk that is associated with being your own boss. Here are 10 ways to reduce your risk when starting an online store or business Read More

Hot Business Trend: The Deal Of The Day Model includes a review of Hot Sauce in St. Louis, Missouri and advice for entrepreneurs. Read More