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LinkedIn has updated the look of its profile pages by making analytics and insight front-and-center. On the new LinkedIn page, users will find two important stats right at the top. Read More
When marketing online or off, it helps to have a fanatic group that can spread the word for you. Take the case of a young man named Alex Lee, who works checkout at a Target outside Dallas. Within the space of a day, a photo of Lee taken anonymously by a customer and posted to Tumblr was re-posted o Read More
To be perfectly accurate, Authy doesn’t really replace your password. The app makes it stronger, according to Authy, by adding a second step in the authentication process. When signing in anywhere on the Web, users of the app enter their existing password first. Then they add a constantly changing Read More
Has the organic reach of your Facebook page dropped to nearly zero? It seems an unavoidable phenomenon in the evolution of Facebook. There are still ways to maximize your reach on Facebook organically and make your posts more visible. Here are some suggestions about how to maximize your Facebook e Read More
Instead of just using basic questions like, “Are you satisfied with your purchase?” why not consider tailoring survey questions for your industry? Doing this will give you a better idea of your customers’ actual opinions and satisfaction rates. Here are a few tips to better tailor your survey quest Read More
Feeling the crunch and still need to find affordable gifts for clients, customers or business partners? This is your guide to budget business gifts under $25. Read More
You may have thought about whether you can get by with a tablet instead of a laptop in your business. While in some cases, a tablet may absolutely be the right choice, in other cases, it might not fit the bill. When it comes to deciding between a tablet and laptop for your primary business device, Read More
Think you’re too old to start a business? Think again. Funders and Founders recently shared an infographic outlining late bloomers who displayed proficiency in a variety of fields showing that great achievements don’t always happen at a young age. Read More
As a small business owner, you know the holidays are a crucial time to your bottom line. However, as many found out during the Polar Vortex last year, it is easy to lose a significant portion of those profits to high energy costs. The average small business spends almost $8,000 a year on electricit Read More
How often does your eCommerce business succeed in getting people to visit your site, but then fail to get them to actually buy something? Pretty much every online store experiences this sometimes. But if you have an overwhelming amount of visitors and very few shoppers, you may have a problem. Read More

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
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Kelly McCausey @kellymccausey Shows Solo Smarts

Kelly McCausey is used to functioning as the small business equivalent of a one woman show. Her Website SoloSmarts.com … More
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