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Business owners can often lose themselves in the day to day running of the business. Effective management of time and resource is critical for success. How do you stay out of the swamp Read More

If you run a business blog, here is a big question for you: Are you truly adding value to your readers? Here are some tips to offer you from my own experience Read More

In a world of identity theft and the selling of customer information, how you handle the data collected from customers says a lot about your business. It also says a great deal about the amount of trust customers are likely to put in you. The Better Business Bureau has put together this video and post to share some tips on how to deal with customer information and how to protect the information with which you have been entrusted Read More

From that social media SWAMI, Shashi Bellamkonda: I am back from my first visit to Portland OR where I attended WebVisions 2010. I had he honor to present a session on Effective Personal Branding and had a Read More

What's in a name when picking one for your business. Quite a lot, say some entrepreneurs who fret over what to name their new venture during startup. Not only will the name you choose stay with you for a long time, but it will communicate much about your values and your business to customers. It will be a first impression but must also leave a lasting impression and with all of this said, here are some other thoughts from Wharton Entrepreneurial Programs Read More

Motivating employees is perhaps one of the greatest challenges that employers face. Different employees are motivated by different things. But there are a few basic methods that work for all. Here’s a list of the top 10 ways that you can use to ensure that your entire workforce is properly motivated. After all, happy employees are a prime requisite for successful enterprises Read More

11 Lessons I Learned Raising Venture Capital

We recently just completed raising venture capital, (a Series A financing), in which we raised $1.1M. The round was led by MentorTech ventures, with participation from Amicus Capital and prominent Bay Area and Seattle angels. We started fundraising in earnest in August of 2009, so from start to finish it took us 8 months. Raising money was a lot harder and took a lot longer than we expected, but obviously with determination and a bit of luck it can be done Read More

Selling your business may be your ultimate goal when you start the company, or it may be a decision you come to after years of running it. Either way, you want to be able to smoothly transition your business to a new owner when the time comes. That can take planning Read More

Books: falling out of fashion, perhaps, but – business books, for sure – still so amazingly practical. What’s an hour of your time worth? How much time can a business book save? I posted here last week, in this context, about John Jantsch’s new book on referral marketing.

And today it’s Melinda Emerson’s Become Your Own Boss in 12 Months. I love the book, I’ve got mixed feelings about its title, and I particularly like its real-world common sense Read More

Whether or not you manage your paid search campaign internally or through an ad agency, one of the hottest topics for debate is what approach should be taken in regards to brand keywords. One of the most common questions from marketers is, “Why would I want to pay for traffic from brand keywords when I rank high organically for these terms?”. In order to help answer this question, below are four reasons to include brand and trademark keywords in your paid search campaign Read More