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Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company. Read More

I’ve been hacked 3 times in 5 days. No matter how secure you think you are, this could happen to you. Learn how to put a plan in place if it does. Read More

Here are eight steps to follow:

Step #1: Identify one or two specific leadership skills you feel that you could improve through mentoring. Is it your ability to make strategic decisions in a quick and decisive manner? Is it your ability to recognize and develop talent to improve the su Read More

If you and your business have been hesitant to invest the time and effort into a LinkedIn account, what are you waiting for? With some 120 million users, LinkedIn is still by far the choice of business professionals. Read More

Developing a culture which will help increase profits is simply good leadership. Here are 6 ways to do it. Read More

Leadership and culture influence how well strategy is developed and executed and can completely derail a change in strategy. Read More

latest negative campaign ad, sponsored by U.S. Senate candidate Pete Hoekstra against incumbent Debbie Stabenow. The PR Verdict: “D” a resounding flop. Read More

A well-crafted space ad remains one of the most effective ways to get new customers to pick up the phone and call you, visit your website, or look for your products at retail locations.
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Just what is a virtual assistant? What does one do? How is one paid? Where does one work from? What are needed to be able to accomplish the tasks at hand? Where can one find opportunities to be one? These are some of the questions that may be lurking your mind. Read More

Social media marketers, community managers, and anyone else who spends their days tweeting, liking, or otherwise socially engaging: Do you ever feel like there’s no time to read up on the latest social media trends and tips? Put down your smartphone, and step away from the Twitter feed! Get up-to-s Read More