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This article describes the basic strategies that we used to get our online business over the hump. In some ways, this article is also the sequel to my last one on how I was a neurotic mess when our business first launched Read More

There are some people who think SEO is expensive. This is, of course, a matter of perspective. If you go online because you’ve bought into the scam still being pitched that you can make big money with almost no investment, and you set up a website for under $1000 using offshore labor, then the idea of paying $500, $1000, or $1500 a month might sound expensive for SEO costs Read More

36 Secrets the Productivity Gurus Won’t Tell You (But Our Heretics Will) » Productivity with perspectiv Read More

Efficiency and profitability go hand-in-hand. The more efficient the operations become, the more profitable businesses become! When a business demonstrates efficiency, it is far more productive Read More

Are you thinking of advertising online through the use of display ads? Look no further than Facebook as it served the largest number ad impressions to US based internet users in first quarter of this year according to Comscore. Despite the issues that are surrounding Facebook, there is no doubt that they are still growing at a rapid pace, where they are about to reach more than 500 million users. Read More

If you do not live in Australia you may not have seen the news that a 16 year old girl Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.
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I want to continue John Jantsch's meme and this Make-A-Referral-Monday I want to refer you to a longtime friend, Christer Sjöback of SJC Gold and Silver Handicrafts, and a new acquaintance.

The title is inspired by BNI's new network project called BNI Connect and a reference to a part of the business name (GlobalReach Copywriting) of my new connection, Ann-Christin Lindstedt of USEGlobalReach.com. Christer wants to reach new customers in North America and Ann-Christin wants to establish new business relations in Scandinavia Read More

One of the first hires most entrepreneur's make ends up with a title like Office Manager. This is why and how this person, after a while, ends up without a job Read More

Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, “a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can do it the cheapest Read More

5 Business Relationship Building Lessons From Wedding Crashers. Includes tips on creating and building better relationships for your business. Read More