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The buzz around social media has created an atmosphere where marketers have an unquenched thirst for knowledge and tips surrounding incorporating social media into their campaigns or improving their existing social media campaigns. With summer nearly upon us, below is a list of social media books that you should add to your summer reading list. These books are listed in no particular order and have been written by some of the most well-known social media experts today. Read More

I'm a big fan of Seth Godin. I subscribe to a handful of blogs, and his blog is probably the one I enjoy reading the most. So when I heard someone misuse the concept of permission marketing this week it bothered me.. Read More

Business partnerships are built on trust. Without trust, the business will fail. Business partnership agreements are a key requirement to ensure that the business is run in the manner acceptable to all parties.Have you an agreement in your business Read More

Every business, no matter what its size is, needs appropriate search engine optimization for online exposure. But, SEO is just as important for Local market as well. This is more commonly known as Local SEO. Read More

Is your small businesses leveraging the power of YouTube and Video yet? If not, then this is a must read… Read More

Whether you run a one hundred agent shop or you are a one man show every agency needs to incorporate automation in a way that makes the day to day workflow more manageable Read More

The Pew Research Project has put the value of small business reputation management into numbers: 44% of online adults say they have searched online for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber. Read More

A brand is after all just a name, so why so much fuss over branding? The simple reason to adopt branding is that it allows you to stand out in the crowd and helps your business/ product to make its presence felt. There are numerous ways of branding yourself and social media is one of them. Actually, in this case, five of them Read More

Social media is quickly becoming an integral part in the marketing mix for consumer brands. Marketers are using social media tools to monitor the conversations surrounding their brand, industry and competitors while also engaging in the community to build strong relationships. According to a recent report from Forrester Research, social media marketing spend is predicted to grow at an annual rate of 34%. Despite this, a recent study shows that most marketers are new to social media and others are still on the sidelines as they believe the landscape is still too risky and unproven. However, waiting too long to embrace social media may harm your marketing efforts in the future. Below are 3 reasons why every B2C marketer should use social media Read More

I’ve been on Twitter for about 7 months and on Facebook for about a year or so. What I’ve noticed is that there are an increasing number of people sharing information on both these sites. With the opening up of Facebook’s social graph and Twitter acquiring companies that makes third-party services for them, it seems like this trend is going nowhere but north. Read More