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Here are ten reasons why you should write a book with your name as the author, with your face on the cover, with your expertise buttered across the pages in an easy-to read manner designed to impress the reader that you are the undisputed expert who can solve their problems and fill their needs Read More

Want to quit your day job but no idea what for? Feeling the entrepreneurial spirit but no idea what to do with it? Overwhelmed by the prospect of starting a business from scratch? Here are six tips for finding a business idea and turning it into an entrepreneurial reality Read More

Many of you use or have heard about mobile check-in applications such as Foursuqare or Gowalla. Besides the fun activities, how would you make this service work to your advantage Read More

It took me just over a year to realize I was being coached. That’s how good Bob Barham was. His was the best coaching/learning model I’ve ever seen, and it’s absurdly easy to do Read More

Pop-culture connects. It is about shared experiences and memories. It's a GREAT way to spice up a business-blog and readers LOVE it! From Elvis to the Beatles, from Ghandi to Watergate, from Warhol to '67 Chevys, get it in your blog Read More

Product testing is an integral piece of ensuring quality in business delivery. Testing is often seen as the domain of IT but it applies to any business serious about delivering great work to their clients Read More

Editing your content is a little like gardening. In business, as in gardening, we gather a lot of dead wood which we’re too busy or preoccupied to cut it away. Read More

One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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Great news, your boss has selected you to create and manage the company’s new social media initiatives. Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “how do I get started?” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing, social media is the use of technology combined with social interaction to create or co-create value. Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured. Read More

I'm often asked the following questions by clients and readers:

"How can I set myself apart from my competitiors?"

"How can I define myself in the market?"

"How can I reach out and bring in customers?"

My simple answer to all of these, and similar questions, is Relationship Building.

We aren't talking 'customer service' here, customer service is how average businesses deal with customers....we are talking about creating an environment where your customer sees you as their friend. Where you build a level of trust, credibility and respect, and your business becomes part of their worldview.

This is Relationship Building, and this is how exceptional businesses communicate with customers Read More