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Why is it worth your time and effort to look at other people’s submissions? Well, for the same reason that you take the time to speak with people at networking meetings - because the value to you of participating depends on the relationships you build with other members Read More

An illegal Facebook marketing technique which blackhat marketers are using to exploit the loose account creation criteria on Faceboo Read More

Are investors like produce suppliers to the restaurant that is your business? Think about this for a moment and then read the post by Venture Capital investor Brad Feld relating this interesting metaphor. I'm not sure I really agree with it completely. Though this may be because my brain keeps getting tangled around the idea that a restaurant as a business would pay for its produce. But what Brad is suggesting here is that we forget the idea of the restaurant as a business and look at it as a metaphor for your business. Just as your business can't make products or create services at a certain level without capital so a restaurant couldn't make dishes without ingredients brought by produce suppliers Read More

While 41 percent of private companies in the U.S. are owned by women, only 3to 5 percent receive Venture Capital, the high profile funding often associated with major startups especially in the technology industry. Nick Leiber makes the case for more women partners for Venture Capital firms as one possible remedy Read More

Didn't land the job, contract or project?

Here's a GREAT questionnaire I developed to find out why! It allows you to obtain feedback, improve your business marketing and get your foot through the proverbial door! Give it a try Read More

Quick Thought for the week of 6/13/10. Prepare!!! We all need to wing it now and again, but thorough preparation is an amazingly powerful credibility builder Read More

Raising venture capital may not be something every small business owner or entrepreneur would consider. But for those who need financing for their next venture, this article from the Wall Street Journal can serve as a partial check list to prepare for the process of seeking VC investment. Not surprisingly, perhaps, is the need to target the right VC to approach with your idea Read More

Does this sound familiar? You’ve opened your online business, stocked it with stellar products, and have unleashed great marketing campaigns to drive traffic. Only problem is your abandoned cart rate is too high while conversion rates are abysmal. I can see you pulling your hair out and screaming, “Why is this happening?”

The answer could be that your ecommerce site isn’t fully optimized to boost conversions. Despite all of your efforts, if you haven’t proactively built your site to address potential customer concerns, your online business could be missing out on easy sales. Read More

There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge.

According to a recent Unisfair study of Technology Marketers the top emerging channel is social media for lead generation, with 74% of respondents tagging it as a priority Read More

In yesterday's blog, we covered the ways weak international business writing can destroy your brand. Now, here's a look at what can make your international communication weak along with ideas for how to strengthen it. (I get up on my soapbox for one thing in particular. Read More