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As professional business people it is incumbent on us to understand what steps are involved in our customer buying process, what activities will take place in each step and who will be involved across the process.. Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

Outsourcing your non-core business activities to virtual assistants brings along the additional responsibility to ensure that you get the maximum out of this model. Though one of the key benefits of outsourcing is to stay away from all those time consuming and non-productive activities; you still need to ensure that the objectives are met. No, it’s certainly not hard to get the best out of your virtual assistants rather it’s easy if you follow these simple yet effective tips Read More

While browsing the web for small business ideas and tips, I discover a resource that is fascinating: The DaVinci Method that can better your as an entrepreneur Read More

Say Goodbye To The Billable Hour With Alexis Martin Neely exclusive interview with the lawyer you love on getting rid of billable hours and how she has built several million dollar businesses Read More

A lot of people are trying to make some extra money online these days. Most of them fail. It’s a sad fact, but it’s true. Major reason for these failures is – not enough focus Read More

As a marketer it is important to be a lifetime learner and keep up with all of the latest trends in the industry. Fortunately, the internet is filled with a plethora of resources focused on every topic imaginable (SEO, PPC, Social Media, PR, etc). However, the availability of all this information presents a challenge as there is only so much time in the day to sort through it all. To help make things easier, below is a list of the top marketing blogs to add to your reading list. Read More

I've been spending much of my time lately on brand management, and it reminds me of what I've always disliked about marketing. Don't get me wrong: brand management is important, and failing to manage a brand appropriately can spell disaster. But how do you go about managing your brand effectively Read More

The law of supply and demand is one of those things we sales types ignore at our peril. Think about it in terms of finding vs. capturing vs. creating demand and how you get paid for each. Read More

Things go wrong in every business. Having a communications strategy and action plan for when this happens will help you manage customer expectation and their experience Read More