Made up of everyone from micro influencers who have some followers and also enhanced engagement rates to today’s top celebrities with many loyal fans, the Social Influence Industry is full of freedom so that they are able to connect with influential users to form mutually and long-lasting beneficia Read More
In case you haven’t noticed, social media is constantly changing. I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into 2017, here are three things to know about social media.
Read More
With so many popular social media websites on the Internet, each with a different function and set of layout requirements, running these accounts can be a bit overwhelming. With this simple, easy-to-read guide, you can learn how to build a professional layout and post quality content on each websit Read More
If you’re looking for a new marketing channel, Reddit is your best choice.

The platform hosts content published by a vast network of users. In total, it attracts almost 164 million unique visitors every month.

Read More
Reddit has generated 8 billion pageviews from nearly 234 million unique monthly visitors. It has thousands targeted communities organized around every conceivable topic. It’s the largest, most influential and most engaged community/platform/website on the entire Internet. It’s the self proclaimed F Read More
When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns Read More
It’s human nature to want to know how you compare to everyone else. In the world of Facebook advertising, it’s absolutely critical that you benchmark your performance against your industry averages. That’s because averages across all industries can vary widely– and even a slight deviation from the Read More
Instagram is a very unique social media platform. For many businesses, it might not seem like a necessity. Twitter can provide quick, instant updates in 140 characters or less, and Facebook makes business posts look more official. But Instagram isn’t just for teenagers who take selfies every day. N Read More
Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with t Read More
Facebook (including Instagram) unsurprisingly comprises a big piece of this pie, making up an estimated 65.5% of all 2015 social ad spend. This is driven by changes in their CPC model, launch of Instagram ads & the addition of powerful new features. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Fiona McEachran: In Love With Marketing

All small business owners must get acquainted with marketing, but for Fiona McEachran it was a match made in … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!