This infographic from shows you how Google+ communities’ effectiveness influences both startups and established businesses, how this social platform encourages customer interactions, and to start building your brand with it. Read More
Though Facebook’s reach is declining, it is still very much capable of helping your business to reach potential customers. This infographic shows how sharing valuable information in digestible format can help your business Facebook organic reach and improve your social media visibility. Read More
There’s a lot to consider as you attempt to establish a presence on social media. But you just cannot ignore it, because social media is here to stay. If you are not effectively using social media to capture your audience and not getting noticed, then you need to establish a posting strategy. Read More
One of the busiest shopping seasons is here and to help small businesses make the most of it, Google and Twitter have teamed up.
The two companies have formed #SmallBizSquad to provide useful tips and resources to help businesses win big this holiday season.
Read More
With the advent of social media, one doesn’t need to be a large corporation with a seemingly unlimited marketing budget. Platforms like Facebook and Twitter have evened the odds and allow even fledgling brands the opportunity to go viral. Read More
Worried that you waited too long to launch your holiday Facebook campaign? Get started today! Here's 11 epic (and very festive) ways to get visual with your holiday Facebook campaign! Read More
Never has the connection between a brand and its customers been stronger than it is these days, thanks to social media. By opening up another channel of communication with your customers, you stand to get to know them even better, and can deliver exactly what they want. Here’s how you can ride the Read More
For your business needs Buffer vs. HootSuite may be a debate you are researching. The truth is that they each have their strengths and weaknesses. In this article you will see which tool is suitable for your business. Read More
After I wrote this article on how I crafted a really simple social media plan that increased my traffic by 135% in just 2 weeks, a lot of conversation came up about Twitter and how to effectively use it to market your online brand.

Two months ago, I had been on Twitter for a year and still had a Read More
Contrary to what most people assume about brands being ‘heartless’ - only thinking about how to promote the business, make the community know and feel that behind the brand stands a person that has the same feelings with the rest of them - you. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Contributor of the Week Sets Small Business Example

When John Paul Aguiar launched his blog two and a half years ago, it was with a much loftier goal than simply finding a … More
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