Evan is a serial entrepreneur who sold his software company by the age of 22. Considered one of the Top 40 Social Marketing Talents by Forbes, Evan has been featured in countless publications across North America. Read More
Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 different influencer types and what kind of re Read More
While the buzz has already begun building around Snap Spectacles, they remain largely an enigma. Ask most people—even Snapchat users—if they know what Spectacles are or how they work and they’ll give you a blank stare. To clear things up, here's a quick primer on Snapchat's innovative new sunglasse Read More
Safety Check, which lets you tell friends and family that you're safe during an emergency situation or natural disaster, will now be completely triggered by the community instead of the company itself. Facebook announced the shift at its first Social Good Forum in New York on Thursday. Read More
Twitter is making its big-screen debut of sorts, teaming up with Disney and National CineMedia on its first ever integration into digital displays at cinema box offices. Read More
Facebook may have the most users, but Twitter is the best tool for connecting brands to their followers and engaging them. As a marketer, focus on these tips for using Twitter to get that engagement. Read More
Effective marketing on Twitter doesn’t require a lot of time. In fact, you need to spend no more than 30–60 minutes per day (in two 15–30 minute blocks) on Twitter. Here are some tips for how to be productive during the time you spend on Twitter. Read More
When most people use LinkedIn it’s generally for recruitment or leads. But there’s a forgotten way to leverage the platform that could help you stand out from the crowd and grow your influence in your market significantly. Read More
Pinterest announced several updates to its business profiles including a new rotating showcase that “sits right at the top of your profile” and is the “first thing people see.” The showcase offers a way for brands to introduce themselves and craft the story of their business.

Pinterest also roll Read More
Mark Little, managing director of Twitter Dublin and vice president of media for Europe and Africa, is the latest Twitter executive to pass through the revolving door. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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25 Blogging Platforms for Business

With the growing importance of online marketing, having a blog has become a huge part of running a … More
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