When you’re starting a business to build your own luck, you don’t often have a lot of startup capital. To complicate things further, your startup is also frequently a side hustle while you hold down a day job. How do you balance it all? Lindsay Nelson, founder of Theme Dragon has some tips... Read More
A study by the Project Management Institute (PMI) shows that 55% of project managers believe communicating effectively to all stakeholders is critical to determining project management success. But as it stands today, the challenge to make effective communication a possibility becomes steeper as mo Read More
Growing a business is a good thing, but in the process you need to be sure that you don't lose the identity that made you successful in the first place. Read More
In episode 130 of Online Marketing & Communications I take a look at remembering to target potential buyers with different kinds of content marketing. People are at different points in the buying cycle when they come across your website, tweets, Facebook Page, podcast or videos. Read More
Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience, the social media incident that made Delta his favorite airline, and how un-siloing businesses is the key to lifelong customers. Read More
Sarah & guest host Shannon Morse chat with Mindie app CEO Gregoire Henrion about why videos are better with music, Apple says it's not doing social, Indiegogo's new "Forever Funding" options, what Google 2.0 will be, & more! Read More
I love Tom Peters. I've declared it before and it's true. So, this is a total fanboy moment for me. A couple of weeks ago, I decided that I wanted to up the quality of conversation on this podcast. At the same time, I realized that there are a handful of my true idols that I've always either been s Read More
Island Creek Oysters supplies oysters to more than 400 chefs across the United States. Restaurants that serve its oysters include Thomas Keller’s Per Se and French Laundry, the Eastern Standard in Boston, and the Oyster Bar in New York’s Grand Central Station. The company sells roughly 120,000 oyst Read More
These three priorities represent the path from tactical firefighting toward proactively helping your customers achieve real success with your product.

Customer Success Priorities:

1. The Product
2. The Customer Experience
3. Assisting Customers

The Read More
Content marketing works BEST in the least likely place: old, stodgy B2B industries.

Why? Because these industries usually have complex products or services and a long sales cycle. Content creation, optimization and promotion helps you scale your efforts by addressing each stage of the buying cyc Read More

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …

Ryan Donegan @ryanpdonegan Rocks Digital Marketing Possibilities

From the beginning of his career creating marketing for local station WBRZ-TV in his native South Louisiana, Ryan … More
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