Sure, you're creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy. Read More
With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now happened in a blink of an eye. Read More
There’s no reason to dismiss older but well-tested techniques just yet. Here’s why offline lead generation is still important. Read More
Even though email campaigns can be personalized and sent to readers with specific interests, it can be difficult to create sales if your subscriber isn’t interested. Fortunately, Facebook Ads offer a great way to grow your email list to get subscribers who are interested in your products and servic Read More
Overall customer satisfaction with social media is down, with big guns Facebook and Twitter taking especially hard hits, according to a new report from the American Customer Satisfaction Index. Read More
Wouldn't it be great if every single person who clicked on one of your articles read it from start to ... Read More
If you’ve looked left or right in the past couple of weeks, scrolled through a Facebook or Twitter feed, or even sat down at a busy cafe on a weekday afternoon, then you’ve undoubtedly heard of Pokémon GO. Read More
Whether you know it or not, a lot of your employees are probably job-hunting on the job. And you can guarantee this is true if the employees in question are Millennials. Read More
Twitter recently increased the number of characters allowed in tweets. What impact will it have for social media marketers? Read More
Happy employees lead to happy customers, which translates into higher sales and profit. How to keep employees happy. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Lisa Buben @Lisapatb Will Inspire Your Business

Lisa Buben knows there's no such thing as a free lunch. But she might never have broken into online marketing without … More
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