When I decided to add a blogging element to my home-based copywriting small business, I honestly believed the task ahead of me was going to be relatively simple. Here’s my personal advice on how to hire a great virtual assistant. Read More
You've heard that making sales is “an art, not a science.” It's a popular cliché, especially when someone's trying to explain a failed decision in retrospect. When someone trots out that line, what they're usually saying is that “it's probably a science, but I haven't figured it out yet.” Read More
Communication, Project Management, DAM and Online Proofing -- are you leveraging these technologies? Read More
BuzzSumo..sounds like a big Japanese guy who had a bit of fun with Sake. Very creative name for a creative brand in its own right. Have you ever wanted to scope out the market and see what particular topics are hot button for your niche? BuzzSumo gets right in between the sandwich and finds the mea Read More
You don’t have to be the originator or all the content you provide to your target market. YES original content is important so you should definitely provide as much original content as you can. However, there are many other ways to help establish yourself as your industry expert. How? Read More
As you put together your team for building your business, it can be a bit of an awkward conversation to sit down and start doling out ownership of a company that doesn't exist yet, especially if you have personal relationships with the people you're founding with, but it's vitally important that yo Read More
The world of franchising is like a rollercoaster, but we’re not talking about the kind of rollercoaster that you don’t want to ride again. We’re talking about one that’s so fun you can’t get enough of it. Of course you have to play your cards right, which is what cloud accounting helps you... Read More
I ran across an article about turning a business into a franchise last week. Yesterday, too as a matter of fact. I guess it was published on two different small business websites.For the most part, the article was pretty well written. Except... Read More
John Jantsch's Marketing Podcast.

The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek at MIT with no sales experience who found that by using data he could grow the organization.
Does this suggest that the quota carrying experience of the current sales leader Read More
Marketing over Coffee podcast.

Show notes:

War stories and the darkest days – dealing with churn and poor customer fit

HBS Case Study on Hubspot

When the Inbound Company Does Outbound

Mike’s Post on building your Marketing Team Read More

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …

Chris Farmer @CorporateCoachG Trains Your Team

If you feel your management style is lacking, Chris Farmer has some ideas for that. Ironically, it was another … More
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