In addition to integrity and resoluteness in decision-making, great leaders often possess an intangible knack for mobilizing people of disparate backgrounds, personalities, and values toward common goals—maximizing the potential of the team. How do they do it?
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Money management is one of the most important responsibilities small business owners must take care of. Without the proper management of our money, we won’t know what products are profitable, which customers owe us money and how much we owe the IRS – among other things. Read More
Come on, everyone’s doing it.

In the last couple of years the concept of content marketing has caught on like wildfire.

Everywhere you look on the web someone or something is vying for your attention.

This is all due to one of the “holy commandments” of content marketing: more content equa Read More
Going into the new year, there are some big developments brewing around the ways that consumers spend and interact with businesses both large and small. For independent entrepreneurs to remain competitive, they need to be one step ahead of the rest of the pack. Read More
Nine tips for coming up with a viable new business idea in a pinch. 1. Pay Attention and Develop Solutions Read More
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social Media Trends That [...] Read More
There's a new trend--the proliferation of "ban-the-box" laws, whereby multiple states and local governments have passed legislation requiring that employers remove questions pertaining to previous arrests or convictions from employment applications. Read More
The top 10 steps you can take now to ensure that your business will get positive results from Google algorithms updates, such as Google Panda and Penguin. Read More
What if there was one ingredient you could add to almost any B2B marketing campaign to multiply its results? Would you try it? Read More
In this day and age, it is no longer enough to organize an event and expect people to find you. If you want to draw the crowds, you have to reach out to them first. It’s about marketing in a smart way. Read More

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
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Shane Gibson @ShaneGibson Takes Social Marketing to a Global Audience

If you have any doubts about the power of social media as a global marketing tool, just talk to Shane Gibson. As … More
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