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Last week, we talked about why it’s important to take a lean approach to advertising, testing different approaches to see what works. But how do you put it into practice? Under the Build-Measure-Learn cycle, companies start with an idea Read More

I'm a great advocate of Radical Simplification.  Our worlds are too complex, we seem to keep piling things onto everything we've done in the past.   New Read More

This post describes about the 8 benefits of doing regular posting which you must have to know and tells the features and characteristics of regular posting into your website. Read More

As the Electronic Shelf Label (ESL) becomes a viable solution for retail networks, retailers must carefully consider the impact to their ticketing strategy. This post contains a mini buying guide for any retailer thinking about adding electronic shelf labels to their retailer store. Read More

In these fast-paced and web-driven times, intelligent personal assistants are now taking over the roles of once-venerated search engines. Perhaps today you’ve already heard about names like Siri, who excel in what’s called “knowledge navigation” or search. With search at the heart of the Internet, Read More

Want to know Why you want to have a Pinterest Pin It Book-market and How to add that to your browser? Here's a video that walks you through the process using different web browsers. Read More

Hollywood knows how to makes us believe again in the dreams we held as a child as we watch fictional characters become their better selves. And although the characters on the big screen are fictional from time to time, we do share their hopes and determination, if during the running time. Read More

After last year’s Facebook IPO, the amount of ads, sponsored content and other ‘stuff’ you might like, increased tremendously. Adblock plus will help you survive. Read More

The baby boomers are being replaced. I’m not saying advertising shouldn’t still target this demographic, but it’s time to start thinking about the future. The millennial generation is the largest generation of all time. They are larger and more influential than the boomer generation ever was. Read More