According to the Baymard Institute, an average of 68.63% consumers are abandoning their online shopping carts. And the remaining 30% are either completing their purchases or are yet to be made aware of what your brand offers.

Losing 68 out of 100 potential revenue generation opportunit Read More
Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing's ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case... Read More
If you have been even remotely active online in the last few months, you wouldn’t have missed the ‘video’ wave that is sweeping through the internet.

Whether it’s your online community, water-cooler conversations, or Facebook posts, everyone wants a slice of the video marketing action, and build Read More
So, you have launched your app, and you can’t wait to take it to the top of the rankings.

You have promoted it on social media and got press coverage, but there’s hardly any progress on app downloads.

Not sure what’s missing? What could be wrong?
Read More
Your SEO strategy needs the same treatment. Though you may not think of a marketing strategy as being in need of “cleaning” per se, and you may have started the year with a new trajectory, now’s a perfect time to evaluate the efficiency of your efforts, get rid of what doesn’t belong, and get your Read More
8 quick tips to help reduce bounce rates and encourage engagement with online content. Learn best practices for reducing bounce rates. Read More
Don't you hate negative comments on your fan page posts? I do too... especially when I'm paying for advertising. In today's post, I share with you how you can automatically filter out some of the negative comments you receive and help you avoid that hassle and bad press... Read More
Helpful article outlining ways to improve college cafeteria operations. Highly applicable for Directors of Dining Services, Chefs, or Foodservice Operators at college cafeterias. Read More
While balancing home and the workplace is always tedious, finding enough time at the office to meet targets and deadlines can prove to be more challenging than ever. Any working professional, regardless of the industry, needs to find ways to save more time at work and still enhance productivity. W Read More
From a very young age, I knew I wanted to be a mom. In fact, every year in my School Days Keepsake Album, it would ask the question, “What do you want to be when you grow up?” And while I had no clue what I wanted to do professionally, I did know that I wanted to be a mom. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Carolyn Higgins: From Layoff to Living the Dream

We've all heard people say that losing a particular job may have been the best thing that ever happened to … More
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