Many people automatically associate celebrity endorsements with large, established firms, but that isn’t necessarily the case. Evan Morgenstein, president and CEO of CelebExperts—a U.S. outfit that matches businesses with celebrities keen to offer endorsements—says that more than half of the client Read More
In most facets of life, it is wiser to err on the side of moderation than to indulge in excess. The same is true of the way we portray ourselves to others: confidence and self-assuredness, especially when grounded in a realistic appraisal of one’s own abilities and expertise, are admirable traits; Read More
In the environment of tight credit that characterizes the global economy’s tepid recovery from the Great Recession, many entrepreneurs are turning to unconventional sources of startup financing. Equity crowdfunding, mediated through registered online funding portals, is one of the available alterna Read More
What is upselling?

Upselling is when you persuade a customer to buy a more expensive item or upgrade a product or service to make the sale more profitable.

It’s something all online businesses should consider. As with cross-selling, not attempting to upsell when the customer is already in a Read More
Setting an atmosphere in which innovation is encouraged is often highly correlated with the long term success of a company. Read More
Years ago, learning how to find bloggers in your niche was mostly of interest to other bloggers…

The idea behind blogger outreach certainly isn’t new. Bloggers have reached out to each other for years in hopes of gaining…

blog comments or a few social shares
some new backlinks
t Read More
Banking is a huge part of running a small business. Between acquiring a loan, opening an account, and keeping up with paperwork, it helps to know the tricks of the trade. We asked our small business experts what they’ve learned about small business banking since starting their businesses. Here’s wh Read More
If your content isn’t getting shared, you’re missing out on all these benefits, and your content is only seeing a fraction of its true potential. If you can figure out why your content isn’t getting shared, and correct the issues effectively, you’ll dramatically increase the impact of your campaign Read More
PayPal makes it more enthusiastic to send and receive payments around the world with PayPal me. PayPal Me : Best Way To Accept Payment via PayPal Read More
Is email marketing dead? That's a question that never seems to go away. The answer is a resounding “NO” – with very good reasons and evidence as to why not. Here are five things for marketers to know as to why the demise of email has been greatly exaggerated. Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
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The Next Big Markets for Small Business -- China and India?

That's right, you don't need to be a massive global corporation to take advantage of emerging markets in China and … More
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