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I have notice there are an abundance of social marketing positions listed everyday and a massive pool of individuals applying for the opportunities. While there is much opportunity on both ends, I am not sure hiring companies and applicants really know what social marketing is and its real impact.. Read More

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Today’s business world is as competitive as ever. While modern technology has allowed many firms to become more efficient, it has also changed the way consumers decide which businesses to frequent. More and more customers are using mobile devices to shop and consume online content... Read More

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Materiality can be a key component of a company’s sustainability success. AEP's Sandy Nessing shares her thoughts on the topic in this guest post. Read More

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Forbes magazine social media editor Alex Knapp recently shared the biggest social media mistake that many companies make. Are you guilty? Read More

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The differences between marketing products vs. services will affect your content marketing work. In order to highlight those differences I created this infographic. Read More

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A subject line is almost certainly the final thing marketers or advertisers think of when drafting an email, but it should be the first. If you are sending out business to business e-mails, there are many different aspects you need to think about like length, discount and content terms, business te Read More

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On contrary to what people told me about their small business situation, economy does improve, and small business is on the move, riding the wave. Read More

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How can you use twitter to grow your business? Can Twitter actually help grow my business or should I put my time into something else? Like the majority of questions related to social media the truth isn’t always what you want to hear. The short answer is “It depends”.
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Discover how to understand your clients business model to build better links for them. Link building tips for SEOs and Marketers. Read More

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Do you feel that all your actions don't get you results? You seem to have a clear goal and a perfect blueprint - but still that gets you nowhere? There is a mis Read More

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With a background in engineering, Bernd Geropp founded his first company, a German tech firm, at age 32 with a … More
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