When you think about the typical shopper on your ecommerce site, do you assume it’s a woman? That could be a smart guess considering that women control as much as 85 percent of the average U.S. household’s spending, according to some reports. But the typical ecommerce shopper is nearly as likely to Read More
Not every email you send to customers needs to be about a transaction, or trying to earn a transaction. If you only email your customer list when you’ve got a sale coming up, a discount to offer or a monthly e-newsletter ready to go, you’re missing out on opportunities to use the “soft sell” approa Read More
Everyone is going bananas since 2013 with content marketing. If you look at Google Trends there is an increasing interest over time, especially since 2013. I am going to cover only the digital aspect of Content Marketing (there is offline too).

Unfortunately, most people just rush into it, witho Read More
Free shipping is a huge motivator for online shoppers, especially during the holiday season. Smart online retailers will start now to plan an ecommerce shipping strategy that attracts customers, sells more products and boosts profits.
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A Twitter marketing primer: The do's and don'ts for brand posts on Twitter. What's right, and what's very wrong there. Click for the story. Read More
Before you choose an S Corp for your business structure-- or stick with the sole proprietorship you've been using, give the LLC another look. Read More
Creating 10x the return on your investment is an ideal situation for any advertiser.  Those numbers are ridiculous and can produce big profit very qu Read More
The Fall is a great time to make some time for positive change, and these three strategies can help you keep your eye on the ball. Read More
I made a call this morning to the International Special Events Society and a pleasant voice answered “ISES”. Now, I’m sure no one out there is going to associate an event organization with a terrorist group that beheads journalists, but still, it must suck to have your brand hijacked by a negative Read More
I have found this awesome, clean-looking infographic, showing you the ups and downs in the life journey of Steve Jobs. What an epic life! Read More

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
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Cecil Wampler @CecilWampler Studies Workplace Psychology

You may have sometimes felt your boss, co-workers or employees needed a therapist. But did you know there is a … More
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