Last week, we talked about why it’s important to take a lean approach to advertising, testing different approaches to see what works. But how do you put it into practice? Under the Build-Measure-Learn cycle, companies start with an idea Read More
Social media has played a great role in election campaigns. Politicians used it as their medium to connect to the people and inform them about their political plans and everything Read More
When advertising on Facebook, you have a choice between paying based on CPC or CPM. A CPC, or cost per click, basis means that you pay every time someone clicks on your ad, while CPM, cost per thousand (M is the Roman numeral for thousand), results in paying based on impressions. Read More
Both online and offline marketing is required to promote small business and grow sales. This post discusses tools you can use for marketing promotion. Read More
Sometimes people got confused Affiliate marketing with Pay-per-click or PPC. PPC is an sponsored advertising model that is used to bring visitors using related and relevant keywords and phrases to the ad that is shown on a website or inorganic result of search engine. Read More
If you have an account and manage a Google AdWords Pay Per Click campaign to intercept target users of search engines and partner sites, you know that there are several metrics to track and analyze , and this can easily confuse and throw in a panic. Read More
SEO marketers must now pay more attention to Promoted Tweets and Facebook ads, rather than focusing all their efforts on Google search results. @techcrunch @joshconstine #adwords #ppc Read More
Thanks to the power of the internet, business owners looking to sell, now have the ability to do so themselves without the aid of a business broker. Simply uploading your business to a reputable business for sale website is having fantastic results, while saving the vendor up to 15% of the sale pri Read More
As you’re planning this year’s marketing strategy for your small business, don’t forget to consider radio. Both online and traditional AM/FM radio boast powerful reach, and the number of Americans who regularly listen to online radio is growing rapidly, according to a new national survey by Arbitro Read More
If you want to invest in commercial real estate, that means you need to find a commercial business broker who can help you reach your individual goals and realize a good return on your investment. Read More
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Say Hello To Ileane Smith: Contributor of The Week!

Woo-hoo! Meet our latest "Contributor of the Week," Ileane Smith. Ileane started her small business adventure … More
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