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Leverage the power of psychology to make your copywriting come to life and generate results. By molding your message to appeal to human behavior you can improve your ability to attract and retain the attention of your readers, and inspire them to act. Put psychology to work by using the following c Read More

Have you heard the latest buzzword, Disruption? It’s the offspring of buzzwords like “Growth Hacking” and “Pivot”. And, it’s in the spotlight because disruption is a key component of new ways of thinking about things and creating new products and services. This week’s book list is a collection of Read More

Chances are, you use some type of social media or content strategy to market your small business. But since so many other businesses use those same platforms, you have to constantly find new ways to make your business stand out. For ideas and tips on using social media and content marketing for you Read More

Whether times are good or bad, minimizing expenses in your business is always a smart idea. Here are 16 ways to cut costs in your business for 2017. Read More

Lighting is a powerful tool. But it can also have a much larger effect on your business too. When properly optimized, lighting can set the mood and tone of your environment, not only creating a particular look but also influencing certain outcomes. Lighting can shape productivity, creativity and ev Read More

Video is one of the best tools to accelerate your business growth, and the time to take action is right now. Here are seven practical ways to integrate video into your marketing and growth strategy. Read More

Did you know that daydreaming improves creative problem solving?

Scientists estimate that most of us spend up to a third of our life spacing out. It helps explain why, at the end of a day, you could ask yourself “Where did the time go”? Contrary to what your teacher would say about you wasting Read More

Are you getting ready to start a Google Adwords campaign and not sure if you should do a search or display network campaign? In this video, I discuss the difference between a search and display network campaign and when you would want to use each of them. Search campaigns are much different from Read More

In case you haven’t noticed, social media is constantly changing. I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into 2017, here are three things to know about social media.
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Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopter Read More