This section includes articles about direct marketing and how it pertains to small business. Our Direct Marketing section will strive to educate and inform you about the industry's best practices, tips and advice that will help you create and execute a perfect direct marketing campaign.

3 Direct Mail Flubs Costing You Big Bucks

3 Direct Mail Flubs Costing You Big Bucks Avatar Posted by seltzer04 under Direct Marketing
From http://www.sbmarketingtools.com 36 days ago
Made Hot by: PMVirtual on October 23, 2014 11:39 am
If you are planning to invest in direct mail here is some expert advice to follow so you can avoid some common mistakes that cost you money... and impact your ROI.

You'll save money and maximize your results if you can manage to avoid these flubs... Read More

Free, Easy Tools to Create and Share Infographics

Free, Easy Tools to Create and Share Infographics Avatar Posted by seltzer04 under Direct Marketing
From http://www.sbmarketingtools.com 40 days ago
Made Hot by: bloggerpalooza on October 20, 2014 10:50 am
Are you trying to create your first infographic and don't know where to start?

Here are my favorite (FREE) tools to help you create and share an infographic with examples from one I recently made myself. Read More
I Love Marketing podcast:

- How Steve went from hating his thankless job to hardly working at all and making more money (Steve also shares his first “light bulb moment” in direct response marketing).
- Are you making this advertising mistake most business owners make? (Here’s what to do instead Read More
Many businesses simply abandoned developing an email marketing strategy in favor of contacting customers and prospects directly on social media... The problem is that businesses spent a lot of time and energy building up their presence on these social media sites that they do not own or control.
Read More

Does Your Business Have Swag?

Does Your Business Have Swag? Avatar Posted by PASjonathan under Direct Marketing
From http://articles.bplans.com 107 days ago
Made Hot by: OpenSourceMedia on August 14, 2014 8:49 am
Whether you plan to give out freebies at the next trade show you attend, or want to give your employees some logo-clad apparel to wear around and promote your business, we compiled a list of affordable places to buy promotional items for your company. Read More

Writing copy back asswards

Writing copy back asswards Avatar Posted by ScottDudley under Direct Marketing
From http://doneforyouemails.com 109 days ago
Made Hot by: MasterMinuteman on August 13, 2014 1:04 am
It's so easy to get this wrong... When writing advertisements or emails, the first thing some copywriters think about is the product. Read More
Exhibiting at a conference? Stop more people in their tracks with these tips for a better trade show booth. Read More

Marketing like Dirty Harry

Marketing like Dirty Harry Avatar Posted by ScottDudley under Direct Marketing
From http://doneforyouemails.com 129 days ago
Made Hot by: justretweet on July 22, 2014 6:34 pm
One of my all time favourite actors is Clint Eastwood. In his prime he was a well oiled machine. Big, strong, well respected and full of attitude. As marketers Read More

7 outrageously dumb myths about email

7 outrageously dumb myths about email Avatar Posted by ScottDudley under Direct Marketing
From http://doneforyouemails.com 139 days ago
Made Hot by: logistico on July 15, 2014 2:10 am
Remember that movie from 1994 starring Jim Carrey and Jeff Daniels called "Dumb and Dumber"? I've never actually watched it till the end, but here's a quote Read More
Effective TODAY July 1, 2014, Canada has a new stringent anti-spam law. Are you compliant? Read more here, with links to the text of the law. Don't get zapped with a HUGE fine! Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Frederique Murphy: BizSugar Contributor of the Week

Frederique Murphy has wanted to have her own business since she was 11 years old. Back then she was given a … More
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