This section includes articles about direct marketing and how it pertains to small business. Our Direct Marketing section will strive to educate and inform you about the industry's best practices, tips and advice that will help you create and execute a perfect direct marketing campaign.

Leverage the power of psychology to make your copywriting come to life and generate results. By molding your message to appeal to human behavior you can improve your ability to attract and retain the attention of your readers, and inspire them to act. Put psychology to work by using the following c Read More
If you want to write amazing sales copy and be seen as a leader in your market, then you need people to believe your claims.

If they don't?

They're not gonna buy.

Simple.

Now, there's a few ways you can put proof in your sales letter.

For example, you can talk about an authority figu Read More

Use Video Storytelling to Strengthen Your Brand

Use Video Storytelling to Strengthen Your Brand Avatar Posted by ivanpw under Direct Marketing
From http://www.noobpreneur.com 102 days ago
Made Hot by: maestro68 on March 19, 2017 11:30 am
Video storytelling is an incredibly powerful tool used by brands looking to deepen their relationship with customers and clients. Read More

Who an Email is From Makes All the Difference

Who an Email is From Makes All the Difference Avatar Posted by VisibleLogic under Direct Marketing
From http://www.mailonthemark.com 115 days ago
Made Hot by: robinandy58 on March 5, 2017 5:55 pm
People make a decision to open your email before they even get to the meat of the content, just based on who it is coming from. Here are 5 tips to keep your brand relevant by email. Read More

Email Signature: Create It So It Sells Your Business

Email Signature: Create It So It Sells Your Business Avatar Posted by davidlowbridge under Direct Marketing
From http://twofeetmarketing.com 145 days ago
Made Hot by: maestro68 on February 3, 2017 11:09 pm
Email marketing usually focus on the mass emails. Yet you can also market using email when you are having general conversations. Here is how you can turn your signature into marketing gold-dust with a free template to help you. Read More

Beginner’s Guide to SMS Marketing [Infographic]

Beginner’s Guide to SMS Marketing [Infographic] Avatar Posted by smpayton under Direct Marketing
From http://www.eggmarketingpr.com 216 days ago
Made Hot by: steefen on November 24, 2016 1:48 pm
Why opt-in for SMS marketing you ask? We say, “why not?” With text messages being read on average in under five seconds, no other method of communication will get across to your target audience faster! Personalize your messages for better customer engagement and schedule them when it’s convenient f Read More
What’s coming next for email marketing this 2016? Thus far, things are looking pretty good. Responsive designs are becoming more present, quality emails abound and a wealth of new strategies are being developed by web marketers to make sure their business can live up to the competition. Read More

Convert Site Traffic into Leads

Convert Site Traffic into Leads Avatar Posted by smpayton under Direct Marketing
From http://www.eggmarketingpr.com 309 days ago
Made Hot by: deanuk on August 24, 2016 11:08 am
Let’s suppose you have already built your blog, optimized your website for search engines, and initiated participating and boosting your content via social media. What’s the next step? Converting your website traffic into leads of course! Read More

Find your Blogging Mojo

Find your Blogging Mojo Avatar Posted by jamesmb under Direct Marketing
From http://james.barisic.fr 314 days ago
Made Hot by: businessgross on August 18, 2016 11:05 pm
Blogging can sometimes be very unproductive, with unpublished, unfinished blog pieces littering your computer. But it can be different. Keep your blog fresh and up to date in an efficient way - and engage in a little challenge on the way. Read More
All the email marketing campaigns analyzed in the infographic are rated based on 3 factors. Those factors include a clarity score, an excitingness score, and an attention map score. They then analyze each email and give pro tips on what can be fixed to make it more effective. The email examples l Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Adam Gottlieb @FrugalEntrepren Schools Businesses with Real Life Experience

While most other high school kids were simply worried about passing math and physics or finding a job for the summer, … More
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