This section includes articles about direct marketing and how it pertains to small business. Our Direct Marketing section will strive to educate and inform you about the industry's best practices, tips and advice that will help you create and execute a perfect direct marketing campaign.

Been wanting to add a book to your content marketing mix, but just haven’t been able to make it happen? Kevin Tumlinson’s got your solution in his latest book, The 30-Day Author, and in Episode 148 of the Content Marketing Podcast, he joins us to share some of his secrets. Read More

How to Monetize an Email List: 22 Tips that Work

How to Monetize an Email List: 22 Tips that Work Avatar Posted by eyalkatz under Direct Marketing
From 55 days ago
Made Hot by: ObjectOriented on October 10, 2015 1:53 pm
Driving traffic to your website and then monetizing the traffic just keeps getting harder. But if you have a newsletter, you might be sitting on a revenue gold mine.
Read More

What Direct Marketers Can Teach You About Marketing

What Direct Marketers Can Teach You About Marketing Avatar Posted by smpayton under Direct Marketing
From 67 days ago
Made Hot by: profmarketing on September 28, 2015 9:26 am
Direct marketing is not glamorous marketing. But it is disciplined and can teach small business marketing a lot about driving business results from marketing activities. Why? Because direct marketing costs money. Read More

5 Smart Direct Marketing Ideas for your Next Campaign

5 Smart Direct Marketing Ideas for your Next Campaign Avatar Posted by airabongco under Direct Marketing
From 78 days ago
Made Hot by: PMVirtual on September 18, 2015 9:45 am
Want to know how to advertise your product and service? Try direct marketing. Here are 5 smart ideas that can aid you in your campaign. Read More
Direct mailing still offers a higher response rate than any digital method currently used for marketing a brand. Read More

Elevator pitch: Some dos and don'ts (Infographic)

Elevator pitch: Some dos and don\'ts (Infographic) Avatar Posted by cendrinemedia under Direct Marketing
From 123 days ago
Made Hot by: maestro68 on August 4, 2015 3:29 pm
Imagine meeting a potential customer in an elevator. What would you tell them? How would explain, in less than 30 seconds, the value proposition of your company and why they need to buy your product or hire you?

This is what a basic elevator pitch is all about. You have to be quick, concise, and Read More

Are Business Cards Old School?

Are Business Cards Old School?  Avatar Posted by HollyHanna under Direct Marketing
From 123 days ago
Made Hot by: justretweet on August 3, 2015 9:04 am
What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?
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The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. Read More
Are you also marketing offline? You should. Here are some offline marketing tactics that you should employ in your online business. Read More
Email automation can save your business time and money while still delivering a personal touch to potential leads and current clients. Here are five easy email marketing automation solutions to common sales problems. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Elli St. George Godfrey: Contributor of the Week

You can take the CEO out of the corporation, but you can't take the leadership out of the CEO. At least, that is … More
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