This section includes articles about direct marketing and how it pertains to small business. Our Direct Marketing section will strive to educate and inform you about the industry's best practices, tips and advice that will help you create and execute a perfect direct marketing campaign.

Direct mailing still offers a higher response rate than any digital method currently used for marketing a brand. Read More

Elevator pitch: Some dos and don'ts (Infographic)

Elevator pitch: Some dos and don\'ts (Infographic) Avatar Posted by cendrinemedia under Direct Marketing
From http://socialmediaslant.com 31 days ago
Made Hot by: maestro68 on August 4, 2015 3:29 pm
Imagine meeting a potential customer in an elevator. What would you tell them? How would explain, in less than 30 seconds, the value proposition of your company and why they need to buy your product or hire you?

This is what a basic elevator pitch is all about. You have to be quick, concise, and Read More

Are Business Cards Old School?

Are Business Cards Old School?  Avatar Posted by HollyHanna under Direct Marketing
From http://www.theworkathomewoman.com 32 days ago
Made Hot by: justretweet on August 3, 2015 9:04 am
What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?
Read More
The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. Read More
Are you also marketing offline? You should. Here are some offline marketing tactics that you should employ in your online business. Read More
Email automation can save your business time and money while still delivering a personal touch to potential leads and current clients. Here are five easy email marketing automation solutions to common sales problems. Read More

Niche Marketing for Small Businesses

Niche Marketing for Small Businesses Avatar Posted by seltzer04 under Direct Marketing
From http://www.sbmarketingtools.com 82 days ago
Made Hot by: businessluv on June 14, 2015 12:17 pm
All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI).

Here's how to find your business niche and target your market successfully... Read More
Networking is a skill that can be learned. Here are 6 key factors for successful networking (from someone who dislikes networking ;-) Read More

Best Practices for Direct Mail Campaigns

Best Practices for Direct Mail Campaigns Avatar Posted by smpayton under Direct Marketing
From http://www.eggmarketingpr.com 102 days ago
Made Hot by: logistico on May 27, 2015 8:59 am
With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning and these best practic Read More
How emotions and bias can influence buying behavior with marketing tips for businesses to leverage and convert more customers...

This infographic explains common biases that influence consumers’ purchasing decisions, including the status quo bias, the loss aversion bias, and the ingroup bias. It Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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How To Make Sure Sponsored Content Gets Clicked

If you're trying to get visitors to click your sponsored content, try using an image with a celebrity or with eye … More
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