This section includes articles about direct marketing and how it pertains to small business. Our Direct Marketing section will strive to educate and inform you about the industry's best practices, tips and advice that will help you create and execute a perfect direct marketing campaign.

How To (Not) Be Annoying with Text Message Marketing

How To (Not) Be Annoying with Text Message Marketing Avatar Posted by hcordner under Direct Marketing
From http://yfsmagazine.com 5 days ago
Made Hot by: sundaydriver on December 17, 2014 12:42 pm
For customers, text messages like this are annoying. For business owners, incorrect SMS marketing practices (like the one’s noted above) are probably doing your business more harm than good. Read More

How to Kick Start Your Christmas Direct Mail Campaign Today

How to Kick Start Your Christmas Direct Mail Campaign Today Avatar Posted by ivanpw under Direct Marketing
From http://www.noobpreneur.com 12 days ago
Made Hot by: fusionswim on December 10, 2014 8:44 pm
Running late with your direct mail campaign? No worries! You can rescue your marketing campaign and give it a much-needed kick-start this Christmas - today. Read More
As I write this, I can see my neighbor’s cat stalking out in the back yard. He’s walking slowly around another neighbor’s vegetable garden. It’s clear to me, that he has an objective; to catch a mouse or a mole. - See more at: http://diymarketers.com/marketing-material-ideas-trade-show/#sthash.xC Read More

3 Direct Mail Flubs Costing You Big Bucks

3 Direct Mail Flubs Costing You Big Bucks Avatar Posted by seltzer04 under Direct Marketing
From http://www.sbmarketingtools.com 63 days ago
Made Hot by: PMVirtual on October 23, 2014 11:39 am
If you are planning to invest in direct mail here is some expert advice to follow so you can avoid some common mistakes that cost you money... and impact your ROI.

You'll save money and maximize your results if you can manage to avoid these flubs... Read More

Free, Easy Tools to Create and Share Infographics

Free, Easy Tools to Create and Share Infographics Avatar Posted by seltzer04 under Direct Marketing
From http://www.sbmarketingtools.com 67 days ago
Made Hot by: bloggerpalooza on October 20, 2014 10:50 am
Are you trying to create your first infographic and don't know where to start?

Here are my favorite (FREE) tools to help you create and share an infographic with examples from one I recently made myself. Read More
I Love Marketing podcast:

- How Steve went from hating his thankless job to hardly working at all and making more money (Steve also shares his first “light bulb moment” in direct response marketing).
- Are you making this advertising mistake most business owners make? (Here’s what to do instead Read More
Many businesses simply abandoned developing an email marketing strategy in favor of contacting customers and prospects directly on social media... The problem is that businesses spent a lot of time and energy building up their presence on these social media sites that they do not own or control.
Read More

Does Your Business Have Swag?

Does Your Business Have Swag? Avatar Posted by PASjonathan under Direct Marketing
From http://articles.bplans.com 134 days ago
Made Hot by: OpenSourceMedia on August 14, 2014 8:49 am
Whether you plan to give out freebies at the next trade show you attend, or want to give your employees some logo-clad apparel to wear around and promote your business, we compiled a list of affordable places to buy promotional items for your company. Read More

Writing copy back asswards

Writing copy back asswards Avatar Posted by ScottDudley under Direct Marketing
From http://doneforyouemails.com 136 days ago
Made Hot by: MasterMinuteman on August 13, 2014 1:04 am
It's so easy to get this wrong... When writing advertisements or emails, the first thing some copywriters think about is the product. Read More
Exhibiting at a conference? Stop more people in their tracks with these tips for a better trade show booth. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Ryan Hanley "Insures" Business Success @RyanHanley_Com

How can your small business "insure" success? Ryan Hanley, our latest BizSugar contributor of the week, can answer that … More
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