This section includes articles about direct marketing and how it pertains to small business. Our Direct Marketing section will strive to educate and inform you about the industry's best practices, tips and advice that will help you create and execute a perfect direct marketing campaign.

In a short span of time, Pokémon Go has exploded in popularity, beating out Facebook, Snapchat, and other applications for #1 in the App Store, with an estimated 210 million daily active users in the US alone.

Could this new phenomenon benefit your business? Read More
When have you ever heard anyone say they hate FREE things? Be it a postcard at the coffee shop they just visited, promotional chapters of an upcoming novel in a bookstore or a free ebook of a topic that may not even really interest them, people never let go of FREE things.

So as a busi Read More

Direct Mail Works if You Do It Right

Direct Mail Works if You Do It Right Avatar Posted by previsomedia under Direct Marketing
From http://www.bizpenguin.com 44 days ago
Made Hot by: maestro68 on June 11, 2016 12:48 pm
Contrary to what you might have heard, direct mail is not dead. Far from it! Direct mail is alive and well - if you know what you are doing. Read More
It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but referred customers also tend to be a better fit for your style of doing bus Read More

Email List Hygiene: How to Build a Clean Email List

Email List Hygiene: How to Build a Clean Email List Avatar Posted by litmusapp under Direct Marketing
From https://litmus.com 78 days ago
Made Hot by: Copysugar on May 8, 2016 12:23 pm
Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list + hygiene tips for keeping only engaged subscribers on your list. Read More

Inbox by Gmail Update: Glanceable Newsletters

Inbox by Gmail Update: Glanceable Newsletters Avatar Posted by litmusapp under Direct Marketing
From https://litmus.com 81 days ago
Made Hot by: bloggerpalooza on May 5, 2016 9:26 am
Google has updated its Inbox by Gmail email app several times since launching it in October 2014. Initially limited to those using @gmail.com addresses in conjunction with iOS or Android apps or the Chrome browser, Inbox is now available for business app email addresses, as well as in all browsers. Read More
How many times have we said, “If only I knew for certain this is what I am supposed to do”? Or better yet, we look back on a situation and say, “If only I knew then what I know now.” Well, here are 3 signs that it's time to start making an investment in digital marketing. Read More
Knowing that an opt-in newsletter is gold, we all work hard to create sendable content that will keep our readers interested and clicking through. In this we have total control, but sometimes find that our newsletter open rates are pitiful. It's not achieving what it's supposed to.

Now that we h Read More
Ever wondered what to incorporate into your marketing strategy to increase the client base? Direct mail marketing is the answer if you want to reach as many customers as you can. This method has been tested and found to be second to none. Read More

Is Content Marketing Dead? 5 B2B marketing experts weigh in

Is Content Marketing Dead? 5 B2B marketing experts weigh in Avatar Posted by cendrinemedia under Direct Marketing
From http://b2bnn.co 105 days ago
Made Hot by: fusionswim on April 11, 2016 8:07 am
Content marketing is everything but new. In the B2B space, 88 percent of marketers use content marketing to attract audiences and build loyalty. And, on any given day, they and the rest of online users share 27 million pieces of content. Robert Caruso mentions that, “the total amount of digital con Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Ashley Neal Creates Resources for Success @smallbizatlanta

Ashley Neal believes if you help others get what they want, you'll have what you want. "I really enjoy being a small … More
Editor's Picks


Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!