One question that often comes up when evaluating the performance of an e-mail newsletter program is, “How do I keep my newsletters fresh and interesting?” Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys.  More...
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Some good tips on allaying prospects fears online in this great interview by expert on search engine marketing for small business, Matt McGee.  More...
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Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right!  More...
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Why do some press releases actually get attention? This story shows you, and follows up the interesting post on why other press releases get killed on sight. As someone whose inbox gets flooded with press releases everyday, she is right on the money!  More...
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Sneak preview about some search engine marketing free tips, you can immediately use in your next article, blog post or updated website page.  More...
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These days, small-business owners like Metzger have to be creative about getting the money to start and expand their companies. Many are turning to nontraditional sources, such as credit unions. Increasing numbers are going to online lending sites that cut out the traditional bank middleman and to factoring companies, which buy companies' future  More...
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Good PR can be an entrepreneurs best friend.  More...
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Particularly in a down economy, it's not your selling techniques that matter -- it's what you know about a client's business that will open the door to a deal.  More...
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According to Opinion Research, what annoys employees more than anything else is poor communication. And unhappy employees can do more damage to your business than you might imagine.  More...
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In this article I’d like to talk about your overall strategy you should have to gain repeat visitors to your site. It’s one thing to get them there, but if you lose them – your efforts may have been worked hard on, but the long term results are minimal at best.  More...
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"Discovery consists of looking at the same thing as everyone else and thinking something different." The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi. How do you look at something different? One method I'd recommend is to "scamper." Yes,hopping around like a small animal or child *is* fun, that's not what  More...
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If the rules of building trust so obvious, why do we find it hard to trust big companies? Why don't big companies handle brand marketing and reputation management right?  More...
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Though fashion still accounts for 41% of the total teen budget, total teen spending in the category declined nearly 20% year over year, pointing to a “discretionary recession,” according to the 15th semi-annual “Taking Stock With Teens” study by Piper Jaffray. Compared with last year’s study, young men spent 15% less on discretionary items (fa  More...
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Mike Dillard talks about the difference of 'negative' and 'positive' advertising. Great advice on which is most effective.  More...
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How the Memphis Grizzlies connects with its fans.  More...
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