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If you search Google today on how to find, identify, or define a niche target audience or market for your product, you will encounter 12,500,000 search results. That’s a lot of (probably not so good) advice. If you search Google today on how to create a product for a niche target audience that you Read More
No matter how hard you try to avoid it, you’re going to hear customer complaints about your small business.
This idea is right up there with death and taxes, really. But according to, an overwhelming majority of these complaints can be avoided. New data from the company that’s cre Read More
Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Read More
I grew up in Iowa and I’ve seen my share of silos. They were the tallest structure in my hometown and many of the nearby towns. So when I started hearing about them and their use in business, I have to admit, I was a little confused.
Are businesses stockpiling employees or paperwork somehow? Are t Read More
On July 19, Twitter (NYSE:TWTR) announced the creation of an online application process for verified accounts. This process marks the first time that the social media giant has opened the gates to allow any person or business to apply for verified status.

What is a Verified Twitter Account?

I Read More
A New Jersey woman is suing Taco Bell for discrimination. The woman, who is deaf, allegedly visited two separate Taco Bell locations and tried to order by handing employees a piece of paper with her order written on it.
In one situation, the woman said she was berated by the manager and told that Read More
All of us recognize that we have pressure in our lives. There are plenty of resources (to-do lists, productivity apps, Gantt charts, Post-It Notes, etc.) to deal with that. There are certain times, however, when we need a new level of productivity, when we need to perform in a situation where the s Read More
Bubble tea shops have increased wildly in popularity with visits to such businesses jumping by as much as 192 percent in 2015 according to data collected by Foursquare. Franchises for coffee and tea abound. But just like starting your own coffee shop, starting your own bubble tea business is a real Read More
An increasing number of brands and companies are turning to chatbots as a means of enhancing user experience and reaching customers in new ways. With many such chatbots popping up on the widely used platform of Facebook, the spread of chatbots is gaining considerable speed.
Aside from being an obv Read More
As any retail shopper can tell you, checkout lines can make or break the retail experience. Even if you have a great time browsing and find everything you need, coming up against a massive or slow-moving checkout line can ruin the whole experience. Since checkout is a customers’ last impression of Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

People Don't Care That You Sell Their Data

Will sites like Ello ever replace Facebook? Social media guru Gary Vaynerchuk doesn't think so. On a recent … More
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