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Small Business Week is here! We have put together a Monster List of activities for you to jump in and be a part of but there are some other featured events worthy of a look, too.
Online events this month include a session about developing leads, one about how to market to small businesses and a Tw Read More
There are so many little things that go into running a successful business. From creating budgets to choosing SEO keywords, business owners need to be able to master a variety of different skills and concepts. This week, members of the small business community shared some quick tips and business kn Read More
It might be strange to think of television production, with its big budgets and expensive equipment, as a mom and pop business. But for the Lesante family of Hazleton, Pennsylvania, that is exactly what it has become.
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The Problem: It’s a Battle of the Ages
In marketing and in business, age is often seen as a negative. If you get too old, you need to retire. If you are too young, you don’t have experience. Millennials are addicted to social media and Baby Boomers are addicted to the “good old days”. In the job m Read More
Over the past decade, the global marketplace has undergone a substantial shift. No longer are businesses limited by geographical borders or location, but more by the amount of creativity they can marshal and their willingness to adapt to new technologies.
In particular, entrepreneurs and business Read More
How do you scale a business to grow, and do it cost effectively?
That’s the challenge facing many small business owners. You want to grow your business, but sometimes it feels like you can’t get out of your own way.
One small business figured out how to do it by using automation.
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I was writing in my office one day and was totally stumped for ideas. Really, really stumped. But I’m a stubborn guy when it comes to writing and decided that, darn it, my brain owed me one more cartoon!
So I played a game I use sometimes where I just look around the office, pick two things, and p Read More
In a day where online efforts seem to be getting more advanced, it’s easy to forget some of the most basic, fundamental tips for online success, namely WordPress. Thinking about the type of content you want to create to populate your pages, the format and aesthetics of your website, and the optimiz Read More
So small you may forget it’s there, yet packed with purpose, the Pinch multi-tool can lend a hand if you find the need to make a quick fix.
Yet, coming in at an inch and a half long and a half-inch wide, it can sit on your keyring and not get in the way until you need it.
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It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with pr Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Shane Gibson @ShaneGibson Takes Social Marketing to a Global Audience

If you have any doubts about the power of social media as a global marketing tool, just talk to Shane Gibson. As … More
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