This section includes articles about direct marketing and how it pertains to small business. Our Direct Marketing section will strive to educate and inform you about the industry's best practices, tips and advice that will help you create and execute a perfect direct marketing campaign.

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This article uses the example of Toyota's recent spamming faux pas during the Superbowl to illustrate how every business, organization or corporation big or small needs to look out for social media pitfalls. A suggested solution is more stringent use of a CRM solution to control the target audience Read More

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By 1990, now with their in-house quality act together, big businesses realized they needed similar commitments from integrated vendors. That's when small businesses started getting letters from customers requesting evidence of their quality process - or no new contracts.


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You don’t have to be an SEO expert to understand the basics of SEO. In my opinion, just about every website owner, marketing professional and web developer could stand to take a few SEO training courses that teach “SEO 101.” Knowing basic SEO means you can take your website’s SEO into you own hands Read More

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Realtors have a kick butt marketing model that I’m going to expose for you. Love them or hate them, learn how you can benefit from them right now. Read More

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Having a presentation and speaking to an audience be it big or small is part of being a network marketer unless your network marketing campaign is only focused on the internet. What most network marketers fail to do is to acknowledge that speaking in front of an audience is a skill that they should Read More

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Leave your email etiquette no-no and your Twitter username in the comments section and moderators will pick the best, most disastrous, one to avoid.

A pretty good idea, I have seen some really bad use of email. Read More

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There are some fabulous tips here to ensure that your direct mail gets opened, rather than chucked straight in the bin! Read More

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In this episode of DDM, I’ll break down two killer shock and awe packages I recently received. Plus, an easy strategy for creating your own shock & awe package. Read More

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Getting Free targeted traffic to your website can drive you crazy. Stop ripping your hair out, and follow this simple tactic to brand yourself and get free traffic fast Read More

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Split testing offers one of the most effective ways to get better returns from your marketing emails. In the most basic form of split testing, you mail two versions of a marketing email to two different groups of recipients, and then send out the version that works better to everyone on your list. Read More


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