One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “Marketing Minds,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on Read More
People believe that simply going online and choosing an attractive giveaway will help them launch a successful marketing campaign. But it’s a little bit more complicated than that. It takes a bit of effort on your part to identify the right promotional products to represent your brand. Read More
As you already know, calendars rank among the most popularly used giveaways! It is ideal to invest in them so that you are the first business to distribute calendars. An early distributed calendar has every chance of being used immediately. Read More
Let’s share some of the best email marketing practices that marketers worldwide should use (right from figuring out what to write in your emails to whom to send) to optimize their campaign results. Read More
The entire nation is looking forward to Halloween on October 31st! Kids and families are going to have a lot of fun by taking part in costume parties and other Halloween-themed events. Read More
People understand that an imprint represents their logo on a product personalized by us. But their understanding of imprints is limited, which sometimes prevents them from providing proper artwork necessary for a particular product. Read More
Choosing the right platform for your company blog can play a role in its success. Learn about three of today's most popular blogging platforms. Read More
As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. I recently discovered some fellow email geeks and innovators at who have curated, captured, and categorized thousands of emails for our viewing pleasure. They Read More
Let’s dig into exactly what guerrilla marketing is, how other brands have used it successfully, and how small business owners might employ these tactics for their own guerrilla marketing plans.

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Here are some top reasons why brands are failing to engage customers through emails and tips to boost your customer engagement. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Kelvin Cech @FunctionWriting Lives Solopreneur Dream

Sometimes it's easy to forget, but a little over a year ago, Kelvin Cech was stuck grinding out copy for a small sports … More
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