The first question to ask when planning a direct mail campaign is: “Who am I going to mail to?” You have to know your audience before you can determine your message or design your mailing. Read on to find out how to create a segmented customer list. Read More
One thing I notice with a lot of people who start email marketing is they give up FAR too early.

They start off with good intentions and have high hopes of building a large responsive list. And they stick to their daily email schedule by writing entertaining emails that also promote their produc Read More
In 360-degree marketing, community matter. MailPoet's Kim Gjerstad explains the way MailPoet reached critical mass for its WordPress plug-in through communities Read More
There’s a scene in the 1999 movie, “Fight Club”, where the narrator (played by Ed Norton) has just realized his apartment has burnt down.

Not knowing what to do next, he decided to ring the guy he had just met on his plane trip, Tyler Durden. Read More
How to engage with the community is the next piece of the puzzle. One of the questions is whether the product, brand or service is “conversational”. In the recent #IncredibleIndia campaign, Google Plus teamed up with the Indian Ministry of Tourism in a one of a kind photography contest. People acro Read More
I discovered an interesting idea the other day for a lead magnet. Well I had noticed it before, but I’d never really paid attention to it. It’s something that Perry Marshall and Russell Brunson use very effectively. Read More
Got a question recently from a subscriber about guarantees...

"I'm in two minds about how long I should make the guarantee for my product. Should I make it a short guarantee, or maybe a really long one? I'm trying to minimise refunds as much as possible." Read More
Direct mail marketing provides the best return on investment. Here are 5 tips that enable you to do it at low cost. Read More
One of the worst ways you can attract new customers is through price.

It’s so common (particularly in retail outlets) to see business owners slashing their prices to ensure they’re the cheapest.

Read More
9 Best Ways to Promote a Blog : The best strategies to use for promoting a blog and getting the most from your traffic. Read More

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
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Kenji Crosland: What Makes a Person an Entrepreneur?

What makes a person an entrepreneur? Maybe it's just a decision to do something different with your life. That's how … More
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