How emotions and bias can influence buying behavior with marketing tips for businesses to leverage and convert more customers...

This infographic explains common biases that influence consumers’ purchasing decisions, including the status quo bias, the loss aversion bias, and the ingroup bias. It Read More
With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning and these best practic Read More
Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a memorable impression and build buzz that gets people talking about your new ventur Read More
In today’s Home Business Tip… it’s time to learn about the most important
 person there is to lead! Check it out on the blog! Read More
A deep and fair analysis of the "free website for your hotel" offer from Bookingsuite (former Buuteeq) that has been acquired by Priceline last year. Read More
If we want our service economy to thrive in the future, we have to think multi-lingual, interactive and simple. And the mobile as a device is an ideal platform for communication to be delivered consistently and frequently. Anywhere, anytime snackable content. Content that is meaningful to and appro Read More
Tips and advice for merchants on how to increase customers and sales at their business. Sourced from the real world experiences of a successful entrepreneur, these tactics are proven to drive new business with a minimal budget. Read More
Almost 44% of US Households are cellphone only. How does that change your marketing? Mobile marketing becomes even more important as there are less households to market using the traditional telemarketing channels. Read More
A brochure is the face of your business to potential customers. Use these tips to create an attractive brochures that send the right message about your products. Read More
If you are an introvert, don’t remain at your desk! Give speeches, take a business etiquette course to gain confidence, or hire/delegate to someone to do business development. With all these options, you and your company benefits. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Herby Fabius @BillionSuccess Puts Business Advice to Work

Herby Fabius is a part-time entrepreneur with a plan for success. The Stamford, Conn. resident and College of … More
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