Beating out your competitors in the AdWords bidding war that happens 40,000 times every second isn’t easy.

Here are some different strategies you can use to beat out your competitors

- Manual Cost Per Click (CPC)
- Automatic Cost Per Click (CPC)
- Enhanced Cost Per Click (CPC)
- CPA Biddin Read More
The way we do business online is perpetually changing, and we’re all in the process of mastering new ways of working. Read More
From direct mail and social media to newsletters and email, new survey findings reveal how nonprofits will communicate with donors over the next 12 months. Read More
You’ve probably heard that video is one of the most effective ways to get your message across on social platforms like Facebook. Read More
A few weeks ago, I decided to try Getresponse after using Mailchimp for almost 3 years now.

I don’t care what anyone says, I absolutely LOVE Mailchimp and will still very likely keep them as an e-mail client for my ventures but I am beginning to outgrow the capacity of Mailchimp and wanted to tr Read More
What makes customers stick by a product? A new survey of reveals the six most commonly-cited factors in customer loyalty. Read More
Today’s consumers are more and more connected, through an increasing number of devices. At the same time, their expectations are growing based on standards set by industry leaders and new market entrants that are, thanks to the ubiquitous connectivity, easier to connect with and adopt. Consequently Read More
Tradeshows offer an opportunity for businesses to enhance brand recognition, generate leads and promote the company in one location. With thousands of businesses exhibiting in the tradeshow, it is important that you distribute a product that will encourage potential buyers to visit your booth and c Read More

Accept criticism, no matter who gives it to you.
Never stop networking.
Learn from your own mistakes.
Learn from other people’s mistakes.
Around every corner lies an opportunity for you to sell something. Read More
Green marketing is all about showcasing your business in an Eco-friendly light. No matter how big of an impact your marketing has, you will have to present facts and actual things about your business. Otherwise, customers will have a hard time believing they can trust you. Moreover, it is not just Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Matt Telfer @mattelfer Takes Practical Approach to Digital

Matt Telfer loves marketing. Though today he works for one of the U.K.'s largest domain and hosting companies, he … More
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