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According to news sites and reports, more than 4.6 billion people have mobile devices. Part of that may be due to the fact that some people have more than one mobile device or cell phone. Still, that's a large number. As a business owner this number may get those creative juices flowing. You start Read More

In his recent roundtable for StepByStepMarketing.com, copywriter Robert Bly offered some great advice on how to fine-tune and maximize the results you get from free offers. Where does a free offer fit into an overall email marketing campaign? Here’s a quick review. Read More

Listen in as Larry answers a few more questions:
* What is text message marketing and how does it work?
* What kind of businesses tend to benefit most from text marketing?
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Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied? Or that a click-through rate of 2-3 percent is also something to be congratulated? I’ve had clients lament to me that they were concerned their subscribers weren’t interested anymore if their op Read More

On this week’s episode, I’ll deconstruct the Beat The Geek door hanger. This door hanger has all the bells and whistles packing a quite the punch. Read More

Timely reminders and being "top of mind" for your clients is an essential part of marketing. Is your business out of sight, out of mind? Read More

We don't hear much about text messaging campaigns in trending media, but they are a significant, bread-and-butter sales source because of their direct business-to-consumer nature. This article presents four current or recently wrapped text messaging campaigns and ways a small business can apply the Read More

A checklist of what you need before you attend your first face-to-face networking event. As the Girl Guides say "be prepared"! Read More

Newsletter subscribers are True Fans of your content. Surfing the inter-web to a blog post with a catchy title and five bullet points is easy, quick and non-committal. Signing up for email newsletter is a serious decision. Read More