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Email Marketing for Complex Sales Cycles by Winton Churchill - Book-Reviews - Nikki Leigh - http://www.evancarmichael.com

Posted by litekepr under Direct Marketing
From http://www.evancarmichael.com 5729 days ago

Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It's not just a simple email being sent from time to time, but it is an email system that gets definite and posit Read More

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How to Put Your Blog into Your Customer's eMail In Box

Posted by Aaronontheweb under Direct Marketing
From http://contentmarketingtoday.com 5900 days ago

From the page "Chuck clearly understands his readers and what they want to know. His blog— and this eNewsletter—are valuable and powerful because he really knows what he's talking about. We trust what he says and we're likely to accept his recommendations about products and services—even when they are his own. That is, because we trust what he s Read More

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Consumers respond to direct mail online

Posted by ArmadaIG under Direct Marketing
From http://www.bizreport.com 5984 days ago

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More