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Data mining and RFM can significantly help with all direct marketing efforts (multichannel campaign management efforts using direct mail, email and call center) and some interactive marketing efforts as well. So, why aren't all companies using it today? Well, typically it comes down to a lack of data and/or data mining expertise. Learn more...
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While anyone who attends a trade show or business expo accepts the fact that the business cards they drop into that bowl or the show pass that’s scanned will result in some type of follow up, how much is too much, and when does “follow-up” cross the threshold into SPAMMING and the equivalent of cyberstalking?

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Many individuals these days are deciding to work from home not only because it makes raising a family easier but also because you can make a decent income working from home. In the past we have seen jobs in the paper that would allow you to work from home, such as assembling parts or stuffing envelops, but in many cases these types of jobs were either scams or produced a very low income. With int Read More

Many individuals these days are deciding to work from home not only because it makes raising a family easier but also because you can make a decent income working from home. In the past we have seen jobs in the paper that would allow you to work from home, such as assembling parts or stuffing envelops, but in many cases these types of jobs were either scams or produced a very low income. With int Read More

As a business owner, you won’t have any difficulties looking for marketing strategies to help you stay in the game. Read More

With a properly crafted offer aimed at the right audience, direct mail advertising has four unique strengths that online marketing can't quite match. Read More

The secret to creating a good press release lies in knowing what's newsworthy about your business. You're so busy running your business that you don't have time to think about what makes it tick. But if you want to succeed in generating publicity, it's worth investing a little time in thinking about what makes your business stand out. Read More

Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. Read More

Sure, the letter is the most important element in any direct mail package. But don't forget the brochure. It's important too! Here are nine ways to improve the pulling power of your next brochure. Read More