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Tennessee Lt. Gov. Ron Ramsey, who is running for governor, emphasizes in a direct mail piece sent to Kingsport homes that he is “Listening. Working. Fighting for Us.” The mail piece does not say whether it is paid for by his gubernatorial campaign or by the state, but it is a “franked piece,” according to Lance Frizzell, Ramsey’s deputy chief of staff. Read More

Are you making this common mistake with your email newsletter? It seems like everyone is. And it's a simple thing to fix. Read More

There are number of crucial elements in email marketing today that you may wish to consider if you were to start an online marketing business. Find out the important elements for a successful email marketing campaign for you business. Read More

We’ve written on some pretty interesting small business rewards programs here on this blog. We’re always big proponents of small business rewards programs because people love a good deal. What’s more, people love knowing they’re a part of a program where they can be rewarded – for lack of a better word – for their loyalty towards a specific company. The more you shop, the more you save. Read More

I read a blog post yesterday declaring the death of direct mail and found my inspiration to write this blog post. I am a firm believer in a multi-channel marketing approach; although direct mail is my business, I also market via my blog, my e-newsletter, Twitter, LinkedIn and old-school face-to-face networking. To demonstrate that direct mail is not in fact dead, I received permission from 2 cl Read More

Despite the tough economic times, conventional wisdom in the small-business marketplace holds that there is always a market for good businesses. One such business is this niche manufacturer of specialty lighting and related products that has continued to post profits right through the recession. Read More

Even in the age of the Internet, there's no denying the power of direct marketing, says Lois K. Geller is president of Mason and Geller Direct Marketing whose clients include both industry giants and small entrepreneurial firms. In this CNN Money.com post she shares some of her top secrets to marketing direct and getting results that will put your small business on par with the top marketing firm Read More

Direct mail can be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships. SmallBusiness.co.uk and Royal Mail have this list of points to consider when thinking about direct mail. Read More

Paul Cherry shares his techniques for honing your voicemail messages for maximum impact and creating great sales opportunities. Read More