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According to a recent report by Veronis Suhler Stevenson (VSS), a private equity firm for the media and communications industry, traditional advertising (like the beer and pizza commercials) will see growth through at least 2014. VSS predicts that companies will invest over $159 billion in traditi Read More

Email marketing programs are booming in popularity among both small and big businesses. After all, it is a cost-efficient technique to achieve marketing destinations. Many organization harness the ability of e-mail marketing to send out regular daily updates, while other people send a more tradition... Read More

So many local businesses still use direct mail to reach out to their prospective customers but have no way of measure the effectiveness of these campaigns. What if you could integrate your offline marketing with your online marketing efforts and actually track the ROI of direct mail? Read More

A lot of businesses still rely on a variety of print advertising to promote products and services. Brochures, magazine ads and flyers are all great ways to provide potential customers with a physical and visual way to engage with your business. However most print advertising will simply list the bus Read More

In order to gain understanding into what a business card can and can’t do for you, I’ll share with you how I used to handle the business cards that I got in the 20 or so years of working in the corporate world. I used a grading system for the cards I got that looked like the following. Read More

These are 5 important tips for marketers that you can apply to your marketing emails, sales letters, and landing pages.

Is the classic sales letter formula dead? Find out what works and what doesn't and how to attract attention and build credible customer relationships. Read More

Are you top of mind when it comes to your clients and prospects? Here are 3 tips that can help you create a “52 Weeks of Tips” email newsletter. Read More

When it comes to direct mail marketing, standing out from the crowd in the home mailbox is especially important. It’s one thing to get your outer envelope opened, but are your recipients actually responding to your piece as well? In a field of intense competition, every little edge can help. Here a Read More

People sometimes categorize email from people they know as junk, deleting unwanted emails and even reporting others. The spam button crushes email marketing dreams; and less dramatically, puts your days of effort into the junk email box. This also means that anything you send out after your initial Read More