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When it comes to getting noticed, becoming the subject of buzz and drawing attention, can there be a better avenue today other than social media? Anybody would nod in agreement concerning the potential of social platforms for creating traction for s business. But while it is free and open for every Read More

Some days it's a challenge to keep up with all the latest Instagram changes, but here's an update that your marketing team may be particularly interested in, especially if you've been thinking about using time-sensitive or "ephemeral" apps like Snapchat to reach the younger buyers, but really don't Read More

Local marketing is very important for small businesses. Here are some local marketing alternatives you should explore to reach target customers. Read More

When your business is in trouble, it's understandable that you'd do just about anything to save it. However, as things improve, you could be doing your business a disservice by not refinancing your high-interest debt and replacing it with a more reasonably-priced source of capital. That's why small Read More

Are you wondering how to use images and short video to enhance your customers’ experience?

Have you considered creating a brand profile on Instagram to make your brand visible to a new market? Read More

Looking for tips about how to get more followers and Likes on Instagram? We’ve got a lot of advice for you — in fact, it’s the motherlode of Instagram tips!! — so let’s get straight into it: Read More

This year, National Small Business Week takes place from April 30 through May 6. And there are tons of different events, contests and other celebrations scheduled throughout the week. Read More

When done right with the right planning, a business trip can solidify existing relationships, put an important face to your company and perhaps even lead to new relationships — and new opportunities! But it can also be a real drag on your company’s bottom line. And for small businesses, every dime Read More

Social media fails come in all shapes and sizes. From tiny little embarrassments (that you can actually “ride” on to create conversation), to brand-killing disasters that can, potentially, damage your reputation and business beyond repair.

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Before small business owners start accepting mobile payments, they should take the time to compare the benefits and risks of mobile payments so that they’re certain that mobile payments are the right fit for your business. Read More