5 Psychology-Based Copywriting Hacks for Your Next Email Marketing Campaign

Posted by smpayton under Direct Marketing
From http://www.eggmarketingpr.com 2551 days ago
Made Hot by: AmyJordan on April 28, 2017 3:55 am

Leverage the power of psychology to make your copywriting come to life and generate results. By molding your message to appeal to human behavior you can improve your ability to attract and retain the attention of your readers, and inspire them to act. Put psychology to work by using the following copywriting hacks.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by astutecopy
2484 days ago

Hi Eric

Thanks for an awesome blog post. Reminds of me of what the legendary Gary Bencivenga once said: “The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the yearning to feel important, the urge to look attractive, the lust for power, the longing for romance, the need to feel secure, the terror of facing the unknown, the lifelong hunger for self-esteem and so on. Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.”

Thanks for sharing.

Best regards

Pedro Okoro

https://www.astutecopyblogging.com

- 0 +