Advertising section includes posts regarding small business advertising. This section will inform and educate SMB owners on how to advertise their small business on a budget, while reaping all the benefits.

Jihadi Google and the Exponential Rise of Crap

Jihadi Google and the Exponential Rise of Crap Avatar Posted by EdLeake under Advertising
From https://www.linkedin.com 3 days ago
Made Hot by: PMVirtual on March 29, 2017 5:30 am
Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist preachers on YouTube.

Will this spell trouble for Google, their stock and revenue? Read More

What is Retargeting Advertising? - YouTube

Avatar Posted by GaryShouldis under Advertising
From https://www.youtube.com 6 days ago
Made Hot by: BizWise on March 28, 2017 10:51 am
Also known as remarketing, retargeting is when someone visits your website, your website ads a tracking cookie to that visitor's device, then you continue to advertise to them after they leave you website using that tracking cookie. It is common in ecommerce and more and more local businesses are Read More
Flushing out your overall target audience profile is a process because customers are constantly evolving. Starting today with these basics and consistently updating the information as your company grows is a vital part of boosting your marketing results. Read More

6 Reasons Online Advertising Campaigns Fail - 3Bug Media

6 Reasons Online Advertising Campaigns Fail - 3Bug Media Avatar Posted by GaryShouldis under Advertising
From http://3bugmedia.com 41 days ago
Made Hot by: thelastword on February 20, 2017 10:50 am
Are you finding it hard to run a successful advertising campaign for your business? Examine these 6 areas to see where your online advertising campaign is going wrong. Read More
Technology is changing all the time, and each new advance promises to revolutionize business and marketing. But what will, and how can you take advantage of it? Read More

Google Adwords: What Is Quality Score? - YouTube

Avatar Posted by GaryShouldis under Advertising
From https://www.youtube.com 68 days ago
Made Hot by: bizyolk on January 24, 2017 12:17 pm
In this video you will learn what Quality Score is in Google Adwords, what determines you Quality Score, and ways to improve it. Quality Scores play a direct role in how much you pay for a click in Google Adwords so it is well worth taking the time to learn more about how to improve you Quality Sc Read More

PPC in 2017, Death of the Ad

PPC in 2017, Death of the Ad Avatar Posted by EdLeake under Advertising
From http://midasmedia.co.uk 72 days ago
Made Hot by: mikehartman1 on January 20, 2017 11:44 am
Prices are going up. Advertising must change. It must be less intrusive and more savvy to compete in a manner that doesn’t see costs spiral upwards.

Here's what to do about it in 2017. Read More
Google Adwords does not charge a fee in order to use the Google Adwords platform. You pay on a Cost Per Click basis, meaning you are only charged when someone clicks on a link in your ad and visits the website or landing page that is associated with that ad. Read More
In this video, we discuss best practices for creating a highly effective Google Adwords campaign. We go over a basic account structure that works for any small business or ecommerce store. Have a proper Google Adwords account structure is critical to running a campaign that converts visitors into Read More

Improved Viewability Directly and Positively Impacts Revenue

Improved Viewability Directly and Positively Impacts Revenue Avatar Posted by erikemanuelli under Advertising
From http://tech.co 78 days ago
Made Hot by: JamesMcAllister on January 11, 2017 7:18 pm
Successful online advertising strategies rely on high viewability rates.

The more an ad is seen, the greater the chances are the user will make a purchase.

This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad anal Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Congratulations! Brother CreativeCenter "Back to Business" Contest Winners

We're thrilled to announce the winners for the Brother CreativeCenter "Back to Business" contest! First, a big shout … More
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