Advertising section includes posts regarding small business advertising. This section will inform and educate SMB owners on how to advertise their small business on a budget, while reaping all the benefits.

Marketing - Sell Benefits, Not Features

Marketing - Sell Benefits, Not Features Avatar Posted by DaveEdwards under Advertising
From https://covedigital.co.uk 12 days ago
Made Hot by: problogger78 on October 16, 2014 2:20 am
Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects. Read More

9 Free Copywriter Tips For You - Tweak Your Biz

9 Free Copywriter Tips For You - Tweak Your Biz Avatar Posted by tiagonogueira under Advertising
From http://tweakyourbiz.com 22 days ago
Made Hot by: BizWise on October 3, 2014 12:57 am
Copywriting or Content Writing?
What about FREE tips about how to be great in both?!

Check this Article for #9-FREE TIPS Read More

Should You Ignore TV Advertising For Your Business?

Should You Ignore TV Advertising For Your Business? Avatar Posted by Sian Phillips under Advertising
From http://tweakyourbiz.com 62 days ago
Made Hot by: MasterMinuteman on August 23, 2014 11:41 am
By Martina Mercer

Only a decade ago TV advertising was seen as the crème de la crème of marketing. You’d made it if your ad was on the TV and you could sit back and watch the money roll in.

Even if your ad wasn’t as iconic as Smash, Milk or Hovis it was still guaranteed (almost) to reach thou Read More

5 Ways Google Analytics Can Help To Increase Ad Revenues

5 Ways Google Analytics Can Help To Increase Ad Revenues Avatar Posted by Sian Phillips under Advertising
From http://tweakyourbiz.com 71 days ago
Made Hot by: fusionswim on August 15, 2014 5:27 pm
By Joydeep Bhattacharya

Google Analytics is an awesome piece of software that lets you see what is happening on your website. We can use this data to optimize the site and make it user friendly in order to generate more profits. Read More
PLAs were the Google’s largest growth product in 2013 and are continuing to grow at a rate this year. We have already written a few pieces on PLAs and what they can do for a brand. So croud has decided to put this handy infographic together to make everything you need to know about PLAs, a little s Read More

Big Data & Small Business Marketing

Big Data & Small Business Marketing Avatar Posted by tomshark under Advertising
From http://www.capturecommerce.com 92 days ago
Made Hot by: LimeWood on July 29, 2014 7:41 pm
It’s about your ability to respond in a timely fashion. If so, you can do things, but the question is how do you respond and the more data you have the more options you have for response. Read More
Does advertising on Facebook really work?
Yes and no. For most small businesses, probably more on the “no” side. That is, unless you really know what you are doing when it comes to creating an effective advertising campaign. Read More

Advertising On Facebook? This Can Save You Your Account

Advertising On Facebook? This Can Save You Your Account Avatar Posted by ledux under Advertising
From http://easym6.com 136 days ago
Made Hot by: DigiTechBlog on June 18, 2014 7:23 pm
Facebook is the way to go for paid traffic these days. Traffic from Facebook can drive insane returns on investment, because you can laser target the people you want to advertise to. Facebook has an option called custom audiences, where you can upload lists of people who you want to advertise to an Read More
Videos are an effective and engaging means for marketing and branding your company. Often times when you search online you’ll find an abundance of videos on any practically any subject. However, with these abundance of videos creates competition between companies. This means you need your videos to Read More
In 2013, marketers dropped a record $42.8 billion on internet advertising according to the trade group Interactive Advertising Bureau. To put that into perspective, during the same year, only about $40 billion was spent on broadcast television ads. But here’s the kicker: an estimated 36% of the bil Read More

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
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Fiona McEachran: In Love With Marketing

All small business owners must get acquainted with marketing, but for Fiona McEachran it was a match made in … More
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