Advertising section includes posts regarding small business advertising. This section will inform and educate SMB owners on how to advertise their small business on a budget, while reaping all the benefits.

6 Advertising Thought Leaders To Follow In 2017

6 Advertising Thought Leaders To Follow In 2017 Avatar Posted by erikemanuelli under Advertising
From 20 days ago
Made Hot by: satish888 on May 3, 2017 5:52 pm
The buzz over new advertising technology only seems to be growing and the ideas keep rolling in. We're seeing an increasing emphasis on self-service solutions and a focus on the long tail, with increasingly diverse ad solutions that serve the small business sector, and even certain boycotts.

Aft Read More

Why Advertising Campaigns Fail - 3Bug Media

Avatar Posted by GaryShouldis under Advertising
From 22 days ago
Made Hot by: MasterMinuteman on May 3, 2017 8:34 am
The sad truth is that most small business advertising campaigns fail. To run a successful advertising campaign, you need to have many parts all working together to create an advertising campaign that produces a positive ROI for your business. Read More

Google Adwords: Search vs Display Campaigns

Avatar Posted by GaryShouldis under Advertising
From 29 days ago
Made Hot by: robinandy58 on April 26, 2017 7:25 am
Are you getting ready to start a Google Adwords campaign and not sure if you should do a search or display network campaign? In this video, I discuss the difference between a search and display network campaign and when you would want to use each of them. Search campaigns are much different from Read More
Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More
Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More
What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they Read More

Jihadi Google and the Exponential Rise of Crap

Jihadi Google and the Exponential Rise of Crap Avatar Posted by EdLeake under Advertising
From 57 days ago
Made Hot by: PMVirtual on March 29, 2017 5:30 am
Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist preachers on YouTube.

Will this spell trouble for Google, their stock and revenue? Read More

What is Retargeting Advertising? - YouTube

Avatar Posted by GaryShouldis under Advertising
From 59 days ago
Made Hot by: BizWise on March 28, 2017 10:51 am
Also known as remarketing, retargeting is when someone visits your website, your website ads a tracking cookie to that visitor's device, then you continue to advertise to them after they leave you website using that tracking cookie. It is common in ecommerce and more and more local businesses are Read More
Flushing out your overall target audience profile is a process because customers are constantly evolving. Starting today with these basics and consistently updating the information as your company grows is a vital part of boosting your marketing results. Read More

6 Reasons Online Advertising Campaigns Fail - 3Bug Media

6 Reasons Online Advertising Campaigns Fail - 3Bug Media Avatar Posted by GaryShouldis under Advertising
From 95 days ago
Made Hot by: thelastword on February 20, 2017 10:50 am
Are you finding it hard to run a successful advertising campaign for your business? Examine these 6 areas to see where your online advertising campaign is going wrong. Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Allison Semancik Helps Ideas Sprout @AllieMiami

After years of working to cultivate other people's small business gardens, Allison Semancik decided to plant some seeds … More
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