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When you have a compelling headline, it will capture the attention of your readers, which in turn will get them to read the rest of your blog post. Read More

The FTC's new disclosure standard considerably tightens the requirements for disclosure statements for online advertisements, ads and reviews. Also, if you're posting anything on a social media platform, that specifically requires disclosure, too. Read More

To advertise on your blog, or not… Is that the right question? The taboo that's really not so taboo. Read More

In the business world today there are several outlets for advertising, both online and offline. Those who adapt to today's technology and consumer trends will be successful. Those who don’t will find it difficult to create impact now and in future. There are the obvious methods of advertising such Read More

Anyone that has a blog knows there are times that it is very difficult to come up with things to write about. Sometimes you just don’t have time to write, but need to create a post quickly. I am going to tell you how I use the free, non-business version of Evernote to keep blog posts flowing and th Read More

If you are not yet familiar with the new Facebook Custom Audiences program, this post explains some of the details of one of Facebook's newest advertising features. Custom Audiences allows advertisers to target potential customers in a very different way than other advertising and marketing approac Read More

This article is an in-depth explanation of what to write on a brochure and how to design it to attract more customers. Because, even brochures play a vital part in your business marketing strategy no matter if it's a home business, SMB or a big one... Read More

As Pinterest continues its rapid growth, quadrupling from 9 to 40 million users in 2012, many businesses and marketers are struggling to maximize their brands' potential on the site. And with consumer pins and repins climbing into the hundreds of millions, the opportunity for advertisers to reach Read More

The “24-Hour Rule” Should Be Law in Business

http://www.expertsandempires.com/blog/why-a-24-hour-rule-should-be-law/

Before you “go after” someone with a seething email, a nasty voicemail or a hateful eyeball-to-eyeball confrontation…WAIT. Here’s why: Read More