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"The difference in reaction to the two campaigns shows the limits of 'woke capital,' and helps us see what kinds of social change companies will and won’t be successful at pushing." Read More

There are a growing number of signs pointing to a shakeup in how marketers are allocating their digital advertising budgets. Now to be sure Google and Facebook are still the top destinations for those ad dollars. But more and more you’re hearing about big brands beginning to switch as much as 50-6 Read More

Are you looking to start an online ad campaign but not sure if you should use Google Adwords or Facebook Ads? In this video, I explain the differences between the two ad platforms and which one is best based on your business. Read More

Creating an Adwords campaign is easy, running an efficient and profitable campaign is much more difficult. Google will tell you that any small business can start and run their own campaigns, though most eventually abandoned the platform after wasting a lot of time and money Read More

Print advertising is dead.

At least that's why most people will tell you, especially us online marketers.

While print advertising is not as effective as online marketing in most cases, it still has value and can become an important part of your overall marketing plan. Read More

Promoting your business through advertising is important for small businesses even if it costs money. This is how you attract new customers and grow your business. Read More

Amazon associates with websites or other digital presence can make recommendations on items sold by Amazon. This not only introduces a new way to engage with customers, but it also creates an opportunity to get an affiliate fee with a qualifying purchase. Read More

The European Union (EU) General Data Protection Regulation (GDPR) is now a reality. The scope of these regulations, effective May 25, are proving to be overwhelming for more and more businesses across the globe. Read More

Facebook Advertising is one of the most effective online advertising platforms today. Unfortunately, most people create poor performing campaigns that fail to generate leads and sales for their business. In this video, I'll show you a simple yet highly effective way to structure your Facebook Ad Read More