In this video, we discuss best practices for creating a highly effective Google Adwords campaign. We go over a basic account structure that works for any small business or ecommerce store. Have a proper Google Adwords account structure is critical to running a campaign that converts visitors into Read More

Improved Viewability Directly and Positively Impacts Revenue

Improved Viewability Directly and Positively Impacts Revenue Avatar Posted by erikemanuelli under Advertising
From http://tech.co 523 days ago
Made Hot by: JamesMcAllister on January 11, 2017 7:18 pm
Successful online advertising strategies rely on high viewability rates.

The more an ad is seen, the greater the chances are the user will make a purchase.

This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad anal Read More

Branding Lessons From Wes Anderson's H&M Holiday Commercial

Branding Lessons From Wes Anderson\'s H&M Holiday Commercial Avatar Posted by Connelly under Advertising
From http://thinkmonsters.com 543 days ago
Made Hot by: sophia2 on December 25, 2016 12:33 pm
H&M recently tapped Wes Anderson, the director of "Rushmore" and "The Royal Tenenbaums", to helm a holiday-themed ad. The results should serve as inspiration to every brand producing video content, though not necessarily for the reason you might think. Read More
Building a great promotional advertisement means making sure that the headline, copy, and design all work together. Getting it wrong can mean wasted time and money, so here's a step-by-step guide to help you get it right. Read More
Yesterday AdWeek posted a link to an NBC News Story about a new Donald Trump TV channel that is reportedly just three months away from launching. AdWeek asked in their Facebook post, “would you advertise on Trump TV or recommend it to your clients?”. Read More

Pay-Per-View: Is Your Money Safe?

Pay-Per-View: Is Your Money Safe? Avatar Posted by davidlowbridge under Advertising
From http://twofeetmarketing.com 608 days ago
Made Hot by: bizyolk on October 20, 2016 9:37 am
One challenge for those working with pay-per-view networks is impression fraud. What are the challenges and what are the ways your business can prevent being a victim? Read More

New study reveals best time to show ads

New study reveals best time to show ads Avatar Posted by erikemanuelli under Advertising
From http://venturebeat.com 617 days ago
Made Hot by: yogitaaggarwal on October 10, 2016 8:34 am
What is the best time to present ads to your readers?

What is the best content strategy that will ensure your website visitors make the most of your content and ad?

To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers Read More

Tips on Writing Great Headlines in Advertising

Tips on Writing Great Headlines in Advertising Avatar Posted by smpayton under Advertising
From http://www.eggmarketingpr.com 666 days ago
Made Hot by: DigiTechBlog on August 25, 2016 9:19 am
Nobody can now dispute the fact that the success of advertisements lies mostly in the headlines. Ideally, the headline should grab the reader by the collar and make him want to read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when de Read More
Millennials, also known as Generation Y (Gen Y), receive very contradicting labels. On the one hand often described as spoilt and lazy, they are also seen as the most sought after demographic in marketing terms and it’s easy to see why when you take a look at millennial research. Research from the Read More
Have you ever wished you had a magic word machine?

Throw in your ideas at the top. Crank its engine by hand. Leave the machine humming for a few minutes, and persuasive text rolls out at the other side.

Copy and paste the text onto your website. And voilà: you sell more than ever before.

S Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Larry Keltto @Larry_Keltto Flies Solo in Entrepreneur Life

For Larry Keltto, entrepreneurship was a choice. After getting married in 1993, Keltto discovered the hours of a … More
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