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If you are new to online advertising and trying to decide whether to use Google Adwords or Facebook Ads, then this video is for you. We discuss both Google Adwords and Facebook Ads and all of the differences between to two and how each platform works. Read More

B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not consult anyone else before buying low dollar items. We click an ad for an item, then purchase immediately or v Read More

Using jargon might make you think you're being impressive, but it doesn't help communicate. If advertising is about anything, it should be about communicating with ordinary people. Read More

Want to increase your landing page conversions?
Video is the way to go!
In her latest Pagewiz post, Elna reviews solid strategies for putting video into your landing pages Read More

Apple is the standard-bearer in creative business practices. It's easier than you think, though, if you're looking to replicate their success. Here's how.
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Online ads. We all have a love-hate relationship with them. But in reality, online advertising is one of the most powerful tools in a marketer's arsenal... as long as you know what you're doing.

The issue with online advertising, like every other marketing function, the landscape evolves really Read More

Struggling to compete with major brands and advertisers, especially during the holiday season, any small business can benefit from having free advertising bankrolled by a major corporation Read More

Do you have millions in pocket change you can afford to throw away? If so, feel free to plaster billboards from coast-to-coast with deceptive, false, and misleading information about your product or service. Actually, you might want to have at least a few hundred million to pony up because the pena Read More

Whether you absolutely love or utterly despise the most wicked of holidays, there’s no denying that Halloween is a marketing goldmine of epic proportions. Read More