BizSugar.com › Published News › Marketing › Advertising › Page 9

I think these are great strategies for those who are starting a business while still working full-time at a “day job” or for high school and college students looking to make some extra cash by moonlighting as their own neighborhood's computer guy. Read More

Google does a lot of things that can help local businesses market themselves and become more visible to potential customers. They recently announced a partnership with NBC that will have Google distributing ads on NBC channels while addressing local markets. Read More

An overwhelming majority (81%) of US small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months Read More

Here's an outdoor campaign that broke all the rules in all of the right ways. Read More

Seth makes the point that a click on an ad doesn't cost a reader anything, but gives the writer a small reward for producing good content. Read More

The Golden Palace Casino paid South Carolina resident Amber Rainey $4,000 to advertise on her pregnant belly. The SnoreStop Company gave Andrew Fischer of Omaha, Neb. over $37,000 for one month of advertising space on his forehead. While there are plenty of people willing to rent their body parts in exchange for lucrative advertising dollars, ther Read More

Legal Sea Foods launched a seemingly harmless campaign in May that landed the company in hot water. Read More

A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%. Read More

10 case studies of social media campaigns. Why they worked, what worked and how it worked. Read More