The Alleged $7.5 Billion Fraud in Online Advertising

The Alleged $7.5 Billion Fraud in Online Advertising Avatar Posted by ryanwtracey under Advertising
From https://moz.com 783 days ago
Made Hot by: AmyJordan on January 2, 2016 7:02 am
Half or more of the paid online display advertisements that ad networks, media buyers, and ad agencies have knowingly been selling to clients over the years have never appeared in front of live human beings. Read More

[Infographic] The Secrets Behind Successful Google AdSense Ads

[Infographic] The Secrets Behind Successful Google AdSense Ads Avatar Posted by eyalkatz under Advertising
From http://www.adngin.com 793 days ago
Made Hot by: DigiTechBlog on December 26, 2015 2:56 am
Getting more clicks on ads is the holy grail of CPC (cost-per-click) based monetization. But it’s a journey with many questions along the way. Bringing audience to your content is important. Unfortunately, page-views rarely pay the bills. Highly priced, well targeted ads are great. But what good ar Read More

Is This Divisive Holiday Commercial Good Marketing?

Is This Divisive Holiday Commercial Good Marketing? Avatar Posted by Connelly under Advertising
From http://thinkmonsters.com 805 days ago
Made Hot by: advertglobal on December 12, 2015 9:55 am
This emotional holiday commercial from EDEKA, a German supermarket chain, has stirred controversy and become a social sensation. But is it good marketing? Read More

Best Christmas adverts of 2015 [e-commerce]

Best Christmas adverts of 2015 [e-commerce] Avatar Posted by kseniadobreva under Advertising
From https://blog.amasty.com 810 days ago
Made Hot by: fundpr on December 6, 2015 2:50 pm
Today we have collected the best Christmas adverts of 2015 holiday season, produced by e-commerce shops. Read More

The Full Guide to Unmasking Ad Blocker Traffic in Google Analytics

The Full Guide to Unmasking Ad Blocker Traffic in Google Analytics Avatar Posted by eyalkatz under Advertising
From http://www.adngin.com 810 days ago
Made Hot by: MarketWiz on December 6, 2015 2:21 pm
Why do I need to know who uses ad blockers on my website?

Ad Blocker software doesn’t care about your terms and conditions, or how hard you work to create your content. In the process of blocking your ads, it messes up your Google Analytics tracking – and it leaves you guessing. Read More

Popular Now: Native Content Networks

Popular Now: Native Content Networks Avatar Posted by amabaie under Advertising
From http://www.semrush.com 813 days ago
Made Hot by: justretweet on December 4, 2015 1:32 am
It is looking more and more like major online businesses need to be considering native content delivery as part of their business plan. This will take content marketing to a new level. Those of us, and that includes me, who equate content marketing with writing will have to adapt and see that there Read More

How to Promote Small Business Saturday in Your Local Market

How to Promote Small Business Saturday in Your Local Market Avatar Posted by seltzer04 under Advertising
From http://www.sbmarketingtools.com 823 days ago
Made Hot by: maestro68 on November 24, 2015 10:06 am
Small Business Saturday is coming Saturday November 28, 2015!

Here are some promotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event. Read More

When Logos Go Bad: How to Avoid Designing a Dud

When Logos Go Bad: How to Avoid Designing a Dud Avatar Posted by airabongco under Advertising
From http://www.noobpreneur.com 831 days ago
Made Hot by: mikehartman1 on November 17, 2015 10:49 am
Designing a logo for your business? Here are some tips on how to avoid the design rut. After all, your logo will be representing your company. So it has to be good. Read More

Placing Online Ads

Placing Online Ads Avatar Posted by brainvine under Advertising
From http://www.smallbizdaily.com 831 days ago
Made Hot by: leonesimmy on November 16, 2015 9:52 am
A simple run-down of the pros and cons of placing your advertising on various platforms. Short and right to the point. Read More
The data your business collects on customers can help with more than identifying your best customers and the members of your sales team who are total rockstars. With analysis and effort, you can use data to engage your audience, building a better business and brand in the process. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Marie Forleo Kicks Ass For Small Business @marieforleo

Marie Forleo not only talks the talk. She also walks the walk. In 2001, she quit her job in publishing and embarked on … More
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