Google Adwords: Search vs Display Campaigns

Avatar Posted by GaryShouldis under Advertising
From https://youtu.be 300 days ago
Made Hot by: robinandy58 on April 26, 2017 7:25 am
Are you getting ready to start a Google Adwords campaign and not sure if you should do a search or display network campaign? In this video, I discuss the difference between a search and display network campaign and when you would want to use each of them. Search campaigns are much different from display network campaigns and target different audiences, so it's important that you understand the differences between the two.





Comments


Written by deep86
265 days ago

Nice video. It all depends on your requirements. We need to analyze where we can maximum results according to our product or service



Written by lyceum
293 days ago

Gary: Thanks for your kind words and support!

All the Best,

Martin



Written by lyceum
293 days ago

Gary: We have to talk about these different ad options when I am ready to promote my tea hobby business! ;)



Written by GaryShouldis
293 days ago

Yes, would love to discuss advertising options when you are ready, can't wait to see the tea business (and book) come to life!



Written by tiroberts
295 days ago

I've been thinking of testing these against each other



Written by GaryShouldis
294 days ago

They are hard to test against each other since they are so different as far as ad format and targeting options. A good thing to test is the Cost Per Aquisition (CPA, so even if they are different, you can still measure which ones gets you a lead cheaper.



Written by hourscreative
295 days ago

thanks for information it was great to know about these new things.



Written by GaryShouldis
294 days ago

Thanks!



Written by lyceum
298 days ago

Gary: I didn't know about the different types of campaign.



Written by GaryShouldis
294 days ago

Yes, there are several advertising options in Google Adwords, all targeting a different type of audience.



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