BizSugar.com › User › stepbystepmarketing.com › Upcoming

I recently discovered a revealing case study about the hotel industry, which was at sixes and sevens in the weeks and months following the attacks. Hotels and all travel companies needed to understand how better to serve their clients. That meant understanding their customers’ fears about travel.
Read More

When many companies want to improve customer service, they analyze what competing companies are doing and try to do just a little bit better. Yet according to Ron Kaufman, author of a terrific new book called Uplifting Service, that approach rarely results in customer service that is exceptional.
Read More

A friend just forwarded me a link to “Nine Successful Low-Cost Promotions to Generate Health Club Leads,” a terrific blog post that Mike Chaet wrote for the FitCommerce.com blog. Chaet is a consultant who helps health clubs recruit new members.
Read More

Effective customer profiling can boost sales and profits in unexpected ways. This case study from Google Analytics describes how a food retailer boosted e-commerce sales 70% in key regions by understanding customers’ shipping preferences.
Read More

The first step in managing a return process is to create a fair set of policies that govern product returns. The second step is to communicate your procedures on your website, in your product materials, and even on your wall if customers come into your physical location. Read More

Above all, focus on what makes you different. Is it convenience, price, speed of delivery, exceptional customer service, or something else? Strive to distill your competitive advantage and trumpet it.
Read More

DeWalt, the company that makes ultra-durable tools for construction companies and serious woodworkers, has packed a lot of terrific features into a great-looking website that builds the DeWalt brand beautifully.
Read More

The words you use to describe special customer offers need to be somewhat special themselves. Today, let’s look at two companies that do it well.
Read More

A great deal has been written about customer relationship marketing for companies that sell B2C. But how can you build durable relationships with your clients and customers if you sell B2B? Read More

The Becky Thatcher Restaurant in downtown Hannibal, Mo. isn’t a chain or a franchise. It’s not about to make the cover of Entrepreneur or Business Week. But judging from a recent profile of the restaurant in the Hannibal Courier-Post, maybe it should.
Read More