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Where can you get good ROI on your advertising dollar this holiday season? One good choice is to advertise on websites that are of local interest. Read More

If you do business with other companies, how effective are the marketing emails you send during the holiday months of November and December? Opinions differ on that question. Read More

“Not Getting Sales Leads? Revisit Your Calls to Action,” a recent post on the Nimble Marketing blog, suggests some targeted ways to write website and email copy that generates more sales leads. Here are some strategies that the blogger, who is identified only as “Todd,” suggests.
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I have a friend who visits a Panera store nearly every day on his way to work, buys coffee and a muffin, and presents his MyPanera member card at the register. That’s effective customer relationship marketing at work, so I asked why he applied for a Panera card and why he uses it.
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An Australian daredevil named Felix Baumgartner set the news channels buzzing last week when he took a record-breaking, 24-mile free fall from an airplane over New Mexico. He had a sponsor – Red Bull. Now that’s one assertive way to build a brand.
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Many marketing companies have set up YouTube channels in the last year. The result is that with a little hunting around the site, you can find a wealth of helpful information about marketing challenges that you are facing.
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With Election Day just a few weeks off, attack ads have become the advertising medium of choice for presidential and other candidates. Is it ever wise to openly attack your competition in business advertising? Some companies do it. Read More

Last week a member of our staff ordered a small display banner from an online printer. He reported that ordering the banner was a snap. But as soon as he went to the shopping cart to pay for his order, he reports that “all hell broke loose.”
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Are you sending out your marketing emails too often, too seldom, or somewhere in between? That’s a critical question to ask. According to a recent study conducted by Constant Contact, the leading reason why customers cancel email subscriptions is that they feel they are getting emails too often. Read More

“Born to Be Wild, Aging Bikers Settle for Comfy” by Jesse McKinley in The New York Times on Sept. 13, documents a seismic change in motorcycle marketing. To sum it up, three-wheeled motorcycles – trikes – are rapidly becoming the cycles of choice for tens of thousands of baby boomers.
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