Footwear manufacturers, beverage companies, car companies, tool manufacturers, and many other kinds of companies have distinct and effective brands. But successful magazines could have the strongest brand identities of all.
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Building Your Brand: Lessons from Great Magazines
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4158 days ago
How Proactive Customer Profiling Can Win the Day
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4167 days ago
Who are your customers, and what will they buy from you next? “Beyond Purchase Histories,” a post that Paul McConville wrote for the Destination CRM blog last week, offers some useful advice on how to answer those critical questions.
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What Will Your Hottest Products Be in the Years to Come?
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4169 days ago
When it’s time for a beer, fewer Americans reach for a regular old Budweiser or a Miller High Life these days. Major changes have taken place in American beer consumption. Here are some that are outlined in “Nine Beers Americans No Longer Drink,” a post on the 24/7 Wall Street blog on December 3.
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J.D. Power Study: Men and Women Use the Internet in Different Ways
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4173 days ago
No doubt about it, men and women use the internet and social media in different ways when making buying decisions. And because of that, I would like to offer this advice about customer profiling.
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Trend: Content Marketing Comes to the Fore in 2013
Posted by stepbystepmarketing.com under Online MarketingFrom http://www.stepbystepmarketing.com 4175 days ago
On December 4th, I wrote about marketing trends that will grow in importance in the coming year. Today, I’d like to turn the spotlight on just one. It’s content marketing – the use of online content to engage your current and future clients.
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Lessons Learned from Lincoln’s Rebranding Initiative
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4175 days ago
Your brand is the image and the face that you present to the world. If you’re thinking about revitalizing yours, you can learn some lessons from what Lincoln is doing as it relaunches its brand.
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`Tis the Season to Think About Kids in Your Marketing
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4179 days ago
This is the time of year when people are thinking about children. Parents are buying holiday gifts for their kids, and thinking about them with a special kind of affection and attention.
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What Will Customers Want from You in 2013?
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4182 days ago
“People will want to eat `smaller’ in 2013,” a post that Bruce Horovitz wrote for his USAToday blog in October, explains that today’s consumers are rethinking the way they eat. Even if you’re not in the restaurant or food business, I think you will discover some useful marketing insights.
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Customer-Winning Wisdom from Membership Associations
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4182 days ago
Nonprofit organizations often do an excellent job recruiting and keeping members. Do they possess some specialized skills or knowledge that for-profit companies can use too? For some answers to that question, I recommend a book by Sarah Sladek.
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Fishing Equipment Companies Cast Off-Season Promotions. Should You Too?
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4189 days ago
Fishing is about the most seasonal activity I can think of. Once the mercury drops and lakes freeze, that’s about it for fishing. Yet during the cold months is the time when fishing marketing moves into high gear.
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