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Footwear manufacturers, beverage companies, car companies, tool manufacturers, and many other kinds of companies have distinct and effective brands. But successful magazines could have the strongest brand identities of all.
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I would like to help prevent you from spending money on websites that will not function correctly on updated web browsers that will soon be released by Google, Apple Safari, Microsoft, and other companies for use on mobile phones. Read More

Who are your customers, and what will they buy from you next? “Beyond Purchase Histories,” a post that Paul McConville wrote for the Destination CRM blog last week, offers some useful advice on how to answer those critical questions.
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When it’s time for a beer, fewer Americans reach for a regular old Budweiser or a Miller High Life these days. Major changes have taken place in American beer consumption. Here are some that are outlined in “Nine Beers Americans No Longer Drink,” a post on the 24/7 Wall Street blog on December 3.
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No doubt about it, men and women use the internet and social media in different ways when making buying decisions. And because of that, I would like to offer this advice about customer profiling.


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On December 4th, I wrote about marketing trends that will grow in importance in the coming year. Today, I’d like to turn the spotlight on just one. It’s content marketing – the use of online content to engage your current and future clients.
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Your brand is the image and the face that you present to the world. If you’re thinking about revitalizing yours, you can learn some lessons from what Lincoln is doing as it relaunches its brand. Read More

This is the time of year when people are thinking about children. Parents are buying holiday gifts for their kids, and thinking about them with a special kind of affection and attention. Read More

“For Martha Stewart’s New Fans, Tattoos Meet Appliqué,” a recent article in The New York Times, reported that a number of edgy young artistic types have recently discovered Martha Stewart. They are looking at her and what she sells though a new lens, and liking what they see.
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“People will want to eat `smaller’ in 2013,” a post that Bruce Horovitz wrote for his USAToday blog in October, explains that today’s consumers are rethinking the way they eat. Even if you’re not in the restaurant or food business, I think you will discover some useful marketing insights.
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