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Every company has a story. If you tell yours compellingly on your website, in your brochures, and in other strategic places, you can enjoy some significant benefits. Potential customers will discover that you are the kind of company they would like to do business with.
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If you walk around a French city and look at billboards with their bright colors, humor, and blatantly sensual images, you will see that French advertising really is different from American. Read More

There are many kinds of marketing emails. Some encourage customers to buy a specific product. Others urge them to take advantage of a special coupon or offer. Others drive traffic to your Facebook page or website. But here is another way to classify your emails and generate bigger responses. Read More

If you think that you have already heard every good idea about writing compelling copy, take a look at a post that Tea Silvestre contributed to the Firepole Marketing blog last month. The post recommends mixing five classic cooking flavors into the copy that you write.
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Have you considered putting customer profiling information on your website, where potential clients can review it and see that doing business with you would be a good idea? For a case study of a company that is applying this strategy well, visit Gryphon Roofing and Remodeling online. Read More

Have you heard the old rule that 80% of your profits probably come from only 20% of your customers? In your company, it could even be that 95% of your profits come from only 5% of your customers. But the important question is, how can you find more “best” customers and market to them effectively? Read More

Do you know why your customers are motivated to buy from you? “Sales Intelligence: What B2B Sellers Need to Know Before the Call,” a free downloadable report from The Aberdeen Group, explores that question in some depth.
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In “4 Examples of Stellar B2B Social Media Marketing Content,” a recent post on the Content Marketing blog, Erin Nelson lays out four great strategies for delivering compelling content to customers. Let’s take a closer look at her strategies and the examples she used.
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Because July 4th is coming up in just a few days, I want to write today about Made In America, a unique store located near Niagara Falls. Made In America describes itself as “. . . the only general merchandise store in the country that sells 100% American Made Products, down to the packaging.”
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Have you noticed that when people get their creative juices flowing, they usually come up with funny ideas first? But when you and your team are brainstorming for new advertising concepts and copy, should you go with your first impulse and try to make your customers laugh?
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