BizSugar.com › User › stepbystepmarketing.com › Upcoming

Small companies can unlock a lot of marketing power by simply writing down descriptions of their most important customer segments. Pro Closets, a company that manufactures high-quality closet and storage systems, did just that. Read More

A friend called me recently because a marketing email she had just received had offended her. “It referred to physicians three times as men,” she said. “Couldn’t the copywriter have made just one of those doctors a woman?” The answer is, the copywriter should have. Read More

Lee Odden makes a great observation on the TopRank blog when he notes, “The best SEO advice isn’t about SEO.” The real goal of SEO, he writes, should be to “bring in keyword and social media optimization strategically to reach business goals for any kind of content..."
Read More

Here are two guerilla marketing case studies that center on the Olympics. I think that it is interesting that the first of these tapped the energy of the Olympics to create a campaign that was actually held in Germany, not London.
Read More

How can you make sure that your marketing emails can be read and responded to when they are read on handheld devices? Here are some steps that I have found helpful as a business owner, even though I’m not a computer genius.
Read More

If you post a blog on your website and feel like you’re running a little short of new topics to cover, I just found a terrific list of 88 topics to write about. They were collected by content consultant Miranda Miller for the Search Engine Watch blog.
Read More

In mid-2012, most customer service is still being delivered this way. A customer has a question and calls your call center. Your representative helps. The customer hangs up and your rep waits for someone else to call. That is all about to change. Read More

“The Social Sales Revolution: 7 Steps to Get Ahead,” a free new white paper* from SalesForce.com, offers some excellent pointers on how to use social media to identify prospects and sell more. I’d urge you to spend some time with this report. Here’s a quick summary. Read More

I don’t know if you have noticed it too, but some companies have decided to live with email distribution lists that contain a lot of bad addresses. Somehow, it has gotten easier for them to keep sending out emails to “dirty” lists than it is to eliminate bad addresses.
Read More

Here’s a copywriting suggestion for Labor Day. Why not tell stories about how hard your company and your employees work? There are few better ways to build your brand, win new customers, and remind your current clients why they love doing business with you.
Read More