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Successful customer communication is the foundation of all sales. That’s why the most persuasive and effective salespeople are those who naturally speak their customers’ “language.” One well-established field of language study, sales linguistics, helps us to understand how salespeople and their pro Read More

A study conducted by the Online Publishers Association (OPA) uncovered some good and bad news about advertisements that appear on websites. The good news is that 96% of website visitors really do notice them. The bad news is that if your ad doesn’t trigger a response within 10 seconds, it probably Read More