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I would like to help prevent you from spending money on websites that will not function correctly on updated web browsers that will soon be released by Google, Apple Safari, Microsoft, and other companies for use on mobile phones. Read More

“For Martha Stewart’s New Fans, Tattoos Meet Appliqué,” a recent article in The New York Times, reported that a number of edgy young artistic types have recently discovered Martha Stewart. They are looking at her and what she sells though a new lens, and liking what they see.
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Have you ever read the customer reviews that a company has posted online and thought that they were just too good to be true? If so, you were probably right. The reality is that “planted” reviews from a company’s own employees or favorite customers rarely ring true.
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Whether you sell forklifts or prepare people’s taxes, the time could come when you have to tell your customers, “We did something wrong, but now we are going to make things right.” I’d urge you to visit a special site that Toyota has set up for customers whose cars are subject to product recalls. Read More

If you’d like to learn a lot of great ideas for seasonal marketing, I’d urge you to visit Scotts online. Scotts, which sells products for lawn and garden care, has created some terrific ways to tie its marketing to the time of year. Read More

Most copywriting experts today agree that headlines need to grab attention in less than a second. But how can you hit that target when you have very detailed information to convey? Read More

The challenge, I think, is to create a service culture that doesn’t focus so hard on the “big picture” that it loses sight of the details that have the potential to live on in customers’ minds.
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Legendary copywriter Robert Bly recently hosted a roundtable event for StepByStepMarketing.com. Here are some of powerful strategies for writing subject lines that get emails opened.
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The next time you pass by your friendly neighborhood bar, I’d encourage you to walk in and look around. If you do, you will see that some brand-building tactics that were invented more than a century ago are still in use and that they seem to still be working.
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Selling guru Zig Ziglar believes that preparing for sales calls is critical. “If you don’t know where you are going, you will probably end up somewhere else,” he writes. “You have to have goals."
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