What motivates your customers to do business with you instead of with your competitors? How do your clients perceive your brand? How likely are they to buy from you again? One of the best ways to learn that information is to ask your customers directly.
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Get Your Customers to Tell You More
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4758 days ago
Does Internet Advertising Boost In-Person Sales?
Posted by stepbystepmarketing.com under Online MarketingFrom http://www.stepbystepmarketing.com 4759 days ago
When you run an ad on a website or use pay-per-click advertising, it is easy to measure results. It is far harder to determine how many customers call you up or buy from you in person because they saw your online ad. However, a new survey from Google concludes that running online ads really does ge
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Customers Are People, Not Demographics
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4760 days ago
A Japanese company recently introduced beverage vending machines that claim to read customers' minds. The machines use cameras to estimate each customer’s age and gender, then recommend beverages accordingly. Fortunately, customers can override the suggestions and make their own product selections,
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One Word and The Dumbwaiter Pitch
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4761 days ago
At StepByStepMarketing.com™ we are very big believers in homing in on your company's elevator pitch and sharing it with everyone at the appropriate time, inside and outside of your business. But here's another interesting idea: the ONE WORD or "dumbwaiter pitch."
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Get More Referrals from the Customers Who Like You Most
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4761 days ago
Customers who have bought from you once are likely to increase their orders by as much as 33 percent on their next purchase, according to a recent survey from Retail Active. The survey also found that pleased customers refer 107 percent more new business to you than people who have never bought fro
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Define and Talk to Your Niche
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4764 days ago
“By definition, a business that focuses on a niche market is supplying a need for a product or service that is not being dealt with by mainstream providers,” writes marketing consultant James D. Roumeliotis on the Whitefield Consulting Worldwide blog. That’s why the right kind of niche marketing le
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Tapping the Power of Inexpensive Newspaper Space Ads
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4765 days ago
In the age of social media, email marketing, and website ads, it is easy to forget that newspaper space ads can play an important role in your marketing plan. They remain a highly effective way to target your marketing message directly to residents of a specific region or members of a defined demog
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Trend Watch: Position Your Company to Sell More in 2011
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4766 days ago
Fortune Magazine’s list of consumer buying trends for 2011 provides lots of food for thought for small and growing businesses that want to prosper in the coming year. Here are some tips on how you can profit from what lies ahead.
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Why It Pays to Get Personal With Your Customers
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4767 days ago
Close relationships with customers really can drive growth and sales. Here are four strategies to help your business improve in this critical area of customer relationship management.
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Test Your Logo Knowledge
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4768 days ago
In the marketing world, there’s been some buzz of late about the change to Starbuck’s logo. It’s gone “typeless,” and there is now no association of the Starbuck’s name with the pretty green mermaid. Here’s a very small quiz to see how many of eight logos you can match to their brand name.
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