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It can be hard to know or like all your customers equally. If you’re a middle-aged business owner, perhaps you’re just not enthusiastic about decoding the differences between Generation X, Generation Y, and the whole youth segment. Or if you have always sold only B2B, perhaps you don’t feel motivat Read More

Groupon.com, one of the fastest growing companies on the Internet, emails its members daily offers to buy discounted deals in their residential areas. One recent deal, for example, offered members in New Jersey an opportunity to buy $40 worth of food at an Italian specialty store for $20. It’s a gr Read More

A recent post on one of Harvard Business Review’s blogs offers some unexpected news about sales training. Authors Matthew Dixon and Brent Adamson report that managers who coach their weakest salespeople usually don’t get much of a return on their investment. Surprisingly, managers who coach their m Read More

The Maker’s Mark bourbon distillery in Kentucky seems more like a place for sippin’ on the porch than thinking like a guerilla marketer. But not so. Makers Mark’s Ambassador Program for preferred customers is an example of guerilla marketing done right. Read More

Building a big email distribution list is the most daunting challenge that most small businesses face before executing an email marketing campaign. Yet building a list can be a straightforward process if you apply some of these simple strategies: Read More

Until a few years ago, online press services were only useful if you wanted newspapers to run articles about your company, and not much more. Now that has changed, in two very important ways. Read More

When you think about an Outback Steakhouse, what’s the first thing that comes to mind? Chances are it’s the sound of a man’s voice speaking with an Australian accent, or the image of a kangaroo, or the memory of one of Outback’s Aussie-themed dishes like Kookaburra Wings. It’s no accident when a br Read More

When Apple introduced the iPad in January 2010, it had a big hit on its hands. According to research from the NDP Group, 80 percent of the people who bought an iPad in the first two months were “very satisfied.” But then things changed when only 65% of the people who bought them in the third and fo Read More

When we visited WorkingMother.com recently, we were reminded of how important it is to craft ads that are relevant to the websites where they appear. Here are the ads we saw on WorkingMother.com’s home page: Read More

If you sell to businesses, you already know that your client companies are never static. They’re always introducing new products, courting new customers, or expanding in ways that can create new selling opportunities for you. Consider these examples: Read More