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MobilityWorks.com a wheelchair van company headquartered in Akron, Ohio, has met the challenges of selling to its niche. If you visit its website, you will find some terrific features that helped the company win the 2011 Smart Business World Class Customer Service Award.
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As you might know, last week was National Small Business Week, May 16 to May 20. If you missed it, click here to see all of the activities that happened in Washington D.C. in support of small businesses. Read More

According to a recent post by Maria Pergolino on The Marketo Modern B2B blog, many companies are so busy looking for new customers that they neglect the leads that they already have. As a result, up to 70% of strong sales leads “fall through the cracks.” Here's how to keep that from happening.
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In a recent blog post on Mashable.com, blogger Amy Mae-Elliot presents an online library of click-and watch videos that shows 10 terrific guerilla marketing campaigns at work. Here are lessons you can learn as you market your company outrageously.
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In celebration of National Small Business Week, Inc. has posted profiles of 31 successful small businesses. Here are of four of the businesses that Inc. has cited for excellence, with lessons you can use. Read More

Brands are not static. If you are not sure how yours might have changed, these three questions can help you conduct a quick brand inventory.
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Thinking big is essential when you are launching a new business or looking for funding. But when it comes to evaluating customer satisfaction with a survey, it is often better to think small.
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Maker's Mark bourbon is a consumer product that has been around since 1933 or so. But here they are making a bold move to keep their brand updated, refreshed and relevant in the minds of their customers.
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PrintingForLess.com sets itself apart with an excellent video on its home page. Called "The Life of an Order at PFL," it follows one printing job through every step of its life cycle at the company. It's a great video to study before you design video for your company website.
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How long should you keep offering products or services that aren’t selling well? According to a post by Eric K. Clemons on a Wall Street Journal blog, the right decision depends on more than sales. It has a lot to do with niche marketing.
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