A story posted on the Kitchen & Bath Design News blog teaches an important lesson about managing customer relationships. The owner of a kitchen and bath renovation company had signed a contract with a customer for $18,500 to install new cabinets and counters in the kitchen, plus cabinets in the gar
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These stories submitted by Stepbystepmarketing.com will be featured BizSugar's homepage
Case Study: Go the Extra Mile
Posted by stepbystepmarketing.com under Success StoriesFrom http://www.stepbystepmarketing.com 4815 days ago
Sell to Your Customers’ Values
Posted by stepbystepmarketing.com under Public RelationsFrom http://www.stepbystepmarketing.com 4815 days ago
Smaller companies that engage in customer market research usually concentrate on specific customer traits like age, income, educational level, and family size. When a business-to-business company is profiling its target clients, it usually considers industry, number of employees, annual revenue, jo
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Take Your Online Advertising Local
Posted by stepbystepmarketing.com under Online MarketingFrom http://www.stepbystepmarketing.com 4815 days ago
They call it the World Wide Web for an obvious reason: it’s everywhere. Yet, you can still advertise strategically on the Internet and reach local customers in your county, state, or town. Here’s how to advertise your business online to local customers — without breaking the bank:
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Case Study: Lock It Up
Posted by stepbystepmarketing.com under Success StoriesFrom http://www.stepbystepmarketing.com 4829 days ago
If you’re looking for new customers, as part of your business development strategy, you can learn a lot from self-storage centers. Here are some customer-winning insights that R.K. Kliebenstein, a self-storage business consultant, shared in a recent interview with StartingaBiz.com:
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Best in Class
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4829 days ago
Are you recognizing opportunities to improve customer service standards on a regular basis? Or are you so busy with the daily routine that you’re missing key opportunities? The Temkin Group, a brand and marketing consulting company, recently analyzed data from 292 companies and pinpointed these six
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Sales Techniques that Work
Posted by stepbystepmarketing.com under SalesFrom http://www.stepbystepmarketing.com 4831 days ago
If you sell products or services to companies with 100 or more employees, your salespeople may have noticed this truth about the sales process: It’s easier to sell to the CEO of a prospective buying company than it is to sell to mid-level managers.
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Impress the Press
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4831 days ago
When it comes to dealing with editors and reporters, you don’t have to be famous to garner publicity for your business. Whether you’re the CEO of a large corporation or the owner of an emerging business, media professionals are drawn to those who have a good story to tell and with whom they have so
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Understand Your Customers’ Issues
Posted by stepbystepmarketing.com under Public RelationsFrom http://www.stepbystepmarketing.com 4831 days ago
Understanding the top issues that your customers are experiencing is key to business success. Armed with this knowledge, you can improve your products or services or launch new ones to meet customers’ needs. Here are a few ways to get closer to your customers and, as a result, make marketing much e
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Think Beyond Price
Posted by stepbystepmarketing.com under Products and ServicesFrom http://www.stepbystepmarketing.com 4836 days ago
After a couple of years in a challenging economic environment, buyers are still likely to be price-sensitive. But that shouldn’t stop you from charging a premium price for a unique product or service, especially in markets where there is no direct competition. Here are four niche marketing principl
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Spread the Good Word
Posted by stepbystepmarketing.com under Social MediaFrom http://www.stepbystepmarketing.com 4836 days ago
In today’s wired world, both good and bad news spreads fast through social media sites such as Facebook and Twitter. Of course, that can be both a blessing and a curse. Here are three ways to ensure that your customers are saying positive things about your company on these public forums:
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