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5 Lessons learned about shutting up while be put on forced silence. A guest post from Peace Ike. The beauty of this post is that it not only applies to us “in real life,” but it also applies to how we communicate online, and also how we communicate as businesses.

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In addition to cross-promoting on social media sites, targeted ads, and even in-store marketing, use earned media as part of your business marketing strategy.
This tactic is often overlooked, but when written effectively, a press release can be a great boost to your social contest. Read More

A golden rule of corporate PR? Threatening to sue a newspaper or media outlet is a waste of time. Even trying to intimidate through an endless volley of legal letters usually backfires. Choose your media battles wisely. Goldman Sachs did and it worked. Read More

Mayors, councilors, governors and presidents can inspire citizens. They represent and promote a region to outsiders. They become the face of a city or state. Read More

In the business world everything doesn’t always go just right. Problems happen, big and small. And it happens for big companies and small businesses as well. It’s how you react as a business owner to fixing the problems that can make a major difference in customer reaction and perception of your co Read More

Our weekly report card wrap up of this week's winners and losers in PR. Moms, rappers, heroes: Who got an "A" for PR perfection this week, and who got the "F"? Read our PR Verdict. Read More

THE PR VERDICT: "B" (Good Show) for Chris Christie. He's more willing than a Texan beauty pageant contestant to do what it takes to win.
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Of course, every small business or startup wants to see its name or its product in the news. However, if you're not prepared to handle the consequences of being in the news, having people talking about you can be a double-edged sword. Here are 3 ways to know if you're ready to handle getting press. Read More

How to make up after a row? That’s the question the management of JC Penney had to ask itself following its repositioning of the venerable retail chain. Read More